Client

Kelloggs NutriGrain IronMan Series & Telstra IronWoman Series

Service

MEDIA AND PR

Timing

Services

    MEDIA AND PR

    CLIENT

    SPORTS AND ENTERTAINMENT LIMITED

    DESIRED OUTCOME

    Generate publicity and promote the event series nationally.

    CHALLENGE

    The Kellogg’s NutriGrain IronMan Series and Telstra IronWoman Series is a nationally recognised sporting event, with a large portfolio of sponsor partnerships.  P4 Group was commissioned by Sports and Entertainment Limited (SEL) to raise awareness of the event throughout Australia, generate publicity, and manage event partners.

    SOLUTION

    P4 Group developed a marketing communications plan, which included traditional event management, marketing, publicity, media relations and social media. We achieved extensive coverage of the series including national television, print and radio coverage; a mass online following through the series website and social media pages; and a substantial increase of community attendance at each event.

    RESULT
    • Combined publicity value of more than $5.5 million
    • National television coverage on The Project, Couch Time and national news
    • More than 100 articles in local, state and national newspapers
    • National interviews on Triple M Dead Set Legends and ABC Grandstand
    • Increased social media interaction by more than 800%