PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS

    CLIENT

    HORIZON HOUSING

    DESIRED OUTCOME

    Horizon Housing is Queensland’s leading not-for-profit affordable housing provider, with an extensive portfolio of subsidised and social housing across Queensland and northern New South Wales. Since 2014 P4 Group has been working alongside the Horizon Housing marketing team to develop and execute strategic communications activity throughout Australia.


    CHALLENGE

    To foster positive corporate, community and media relations to position Horizon Housing as Queensland’s leading affordable housing provider, and to implement effective engagement strategies to strengthen relations between Horizon Housing and its tenants.


    SOLUTION

    In an ongoing capacity, P4 Group is responsible for managing Horizon Housing’s media relations, including project work, crisis communications and stakeholder liaison. P4 Group has implemented a multi-faceted communications strategy that includes:

    • Media relations – proactive and reactive media relations including press release drafting, story pitching, crisis communications, ongoing media liaison
    • Corporate writing – development of required communications materials including media kit, corporate biographies, fact sheets, official company statements, website content
    • Events – development and delivery of media briefings as required
    • Community and stakeholder engagement – ad hoc activity to support Community & Tenant Engagement Manager including strategic advice, campaign conceptualisation, material creation and on-the-ground support
    • Ongoing counsel

    For more information on Horizon Housing, visit www.horizonhousing.com.au

     


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