Client

Hopscotch Films – The Sapphires

Service

MEDIA AND PR

Timing

Services

    MEDIA AND PR


    CHALLENGE

    Distributed by Hopscotch Films, The Sapphires is a heart-warming Australian film inspired by a true Australian story, with a stellar Australian cast. Tasked with executing the publicity and promotional activity for the Queensland market, P4 Group worked closely with Hopscotch Films to coordinate media interviews, arrange word of mouth screenings and promotional partnerships with media outlets, arts groups, organisations and events throughout Queensland in the lead-up to the film’s release.

     


    SOLUTION

    P4 Group implemented publicity, event management and promotions to raise awareness of The Sapphires throughout Queensland. P4 Group approached film and indigenous media in all major regions throughout Queensland and facilitated three red carpet premiere Brisbane screenings with cast appearances. P4 Group also worked closely with Hopscotch Films, cinemas and media outlets across the state to arrange promotional giveaways and word of mouth screenings to build hype around the film’s release.

    Due to the overwhelming interest in the film, P4 Group worked with Event Cinemas and Palace Barracks to simultaneously run three Brisbane red carpet premiere screenings, two with cast introductions and one with a cast Q&A session.

     


    RESULT
    • Media coverage in all regional & metro areas throughout Queensland
    • Breakfast radio interviews with Nova, B105, 97.3, 4KQ, 4BC, Hot Tomato, Hot FM Townsville, Sea FM Rockhampton
    • Overnight sell-out of premiere screening at Palace Barracks – first time recorded by cinema – plus promotional screenings in all major regional and metro areas throughout Queensland
    • 16 media interviews in 24 hours while the stars were in Brisbane