MEDIA AND PR

DESIRED OUTCOME

Increased consumer and business activity.

 

CHALLENGE

Working across many aspects of their business  from 2009 – 2016, P4 Group was commissioned to introduce Grill’d to the Queensland market, promote their Movember campaign, increase the brand’s profile and publicise new restaurant openings nation-wide. Due to the success of each campaign, P4 Group continues to work alongside Grill’d on an ongoing basis to ensure the company continues to build national awareness and thrive.

 

SOLUTION

P4 Group delivers a multifaceted solution to Grill’d’s needs, drawing on our extensive event, marketing, public relations, publicity, and social media experience to secure extensive business, consumer, lifestyle and general news media coverage as well as coordinating exceptional restaurant launch events.

P4 Group achieved this through flexible yet planned approaches to each specific facet of Grill’d’s needs, including targeted B2B campaigns, award submissions, blogger lunches, social media competitions, launch promotional activities and media relations which engage with Grill’d’s key markets and communicate key messages as the national healthy burger expert.

 

RESULT
  • More than 250 of Brisbane’s social trailblazers at Grill’d Wintergarden restaurant launch, including key Brisbane media and local identities
  • Strong media coverage, including Dynamic Business Magazine front cover featuring Grill’d founder Simon Crowe
  • Launching Grill’d Local Matters campaign
  • Grill’d Movember national public relations campaign