Client

Goodlife Health Clubs

Service

MEDIA AND PR

Timing

Services

    MEDIA AND PR

    DESIRED OUTCOME

    Increased national awareness to support business growth

     


    CHALLENGE

    In 2011, Goodlife Health Clubs commissioned P4 Group to increase awareness of the company nationally and publicise the annual 12 Week Challenge, new club openings, their 10 year anniversary celebrations and the 2012 brand relaunch.

    Due to the success of each campaign, P4 Group was commissioned to work with Goodlife Health Clubs on an ongoing basis. P4 Group has continued to work with the brand ever since to ensure the company builds national awareness and thrives in a highly competitive fitness industry.

     


    SOLUTION

    P4 Group continues to develop and implement multi-faceted campaigns, using a creative and strategic approach alongside traditional public relations. The success is evidenced through enhanced engagement with Goodlife Health Club’s primary target audience.

     


    RESULT
    • Features in Australia’s leading health magazines
    • On-trend pieces in lifestyle, health and consumer publications nationally
    • Feature in Marie Claire magazine
    • Live weather cross on Network Ten
    • National business profiling of acquisitions and key Goodlife personalities