P4 Group was commissioned by Flavour Creations to launch a targeted media campaign around the new Dysphagia Cup launch and nutritional range, which highlights the innovative work undertaken by the Queensland-born and operated company over the past 18 years.


    To position Flavour Creations as pioneers of the food technology industry and creators of the first-of-its-kind Dysphagia Cup across Australia and New Zealand.

    • Promote Flavour Creations’ key messages
    • Communicate the ground-breaking work of Brisbane owned-and-operated Flavour Creations
    • Generate positive media coverage around the new Dysphagia Cup as a first-to-market product
    • Secure media attendance at Dysphagia Cup launch event
    • Profile clients and industry professionals to demonstrate success of Flavour Creations products
    • Profile Founder and CEO Bernadette Eriksen, and Head of Research & Development Jeremy Betros
    • Achieve coverage in media outlets that reach key target markets including members of the health, pharmaceutical and aged care community, dysphagia sufferers and their carers, plus the general public.


    To deliver maximum results, P4 group developed a comprehensive publicity campaign to raise awareness of the company’s groundbreaking research, commitment to forward thinking and status as first to market in Australia.


    P4 Group achieved 17 pieces of media coverage across state-wide, national and international media outlets, positioning Flavour Creations as leaders and innovators in food technology.

    • Five business profiles on Flavour Creations Founder and CEO Bernadette Eriksen
    • Eight industry press articles on the new Dysphagia Cup launch
    • A product innovation story in a nationally circulated seniors publication
    • Three patient outcome stories, including a feature in That’s Life and Mamamia.

    For more information on Flavour Creations, visit