Client

Easternwell

Service

COMMUNICATIONS AND STAKEHOLDER ENGAGEMENT, SPONSORSHIP

Timing

Services

    COMMUNICATIONS AND STAKEHOLDER ENGAGEMENT, SPONSORSHIP

    DESIRED OUTCOME

    Internal and external brand building.

     


    CHALLENGE

    Easternwell has undergone a dramatic period of change transforming itself from a family-owned company to the preeminent supplier of drilling services in Australia and part of Transfield Services. This transformation has necessitated many changes to the way Easternwell does business, the way it presents itself to the market and how and what it communicates internally.

     


    SOLUTION

    P4 Group developed an integrated strategy which addressed Easternwell’s internal and external brand building needs.

    Through the development of its internal communication channels, corporate and community media relations, the implementation of a workplace giving program and the creation of a legacy program, P4 Group is building solid foundations to support Easternwell’s initiatives of future growth and expansion.

     


    RESULT
    • Successful launch of Easternwell Community Grants
    • Internal communications audit and annual review
    • Introduction of a company-wide workplace giving program
    • Corporate and community media relations supporting Easternwell’s new legacy and brand building initiatives