PUBLIC RELATIONS

DESIRED OUTCOME

In 2016, P4 Group was engaged by CPL to develop and implement a strategic public relations and communications plan, which positioned CPL as leaders in disability health services across Queensland and northern New South Wales.


CHALLENGE

To position CPL as leaders in disability health services across Queensland and New South Wales, demonstrate their client-first approach and increase awareness around disabilities within the community as a whole.

  • Promote CPL’s key messages
  • Secure coverage in local, metro, state-wide and national media outlets
  • Secure and coordinate media calls for CPL events
  • Use events such as National Disability Action Week, National Volunteers Week and International Day of People with Disability to generate media coverage for CPL
  • Profile clients, volunteers, staff and ambassadors
  • Conduct media training with key members of the CPL team.

SOLUTION

To ensure maximum media exposure, P4 Group focused on a number of key pillars and events including profiling CPL staff, clients and volunteers for National Volunteers Week and Disability Action Week as well as building awareness around Camp Have a Chat and the Toowoomba Twilight Markets.


results

P4 group achieved 61 pieces of quality media coverage across local, state-wide, regional and national media outlets, positioning CPL as leaders in disability health services including:

  • Generated coverage with an estimated audience reach of 843,098 people
  • Secured TV, print and online media coverage around CPL’s Camp Have A Chat in Townsville and interviews with CPL CEO Angela Tillmanns, positioning her as an opinion leader
  • Placing a Letter to the Editor from Angela Tillmanns around National Disability Action Week in 17 media outlets.

For more information on CPL, visit www.cpl.org.au