MEDIA RELATIONS

DESIRED OUTCOME

P4 Group worked with Burger Urge to position the brand as not only a great place to eat but also a brand that customers can be proud to be a part of.

 

CHALLENGE

P4 Group’s sevices were engaged to assist with amplifying Burger Urge’s key messages to national and local publicity in main-stream publications and online channels. The specific key deliverable were as follows:

  • To achieve positive editorial (print, online, radio and TV) across regional and state-wide media outlets
  • To generate media coverage around the following key areas:
    • New store openings and Greenfield sites – metro and regional
    • Franchise profiling to attract new franchises
    • Burger Urge initiatives i.e. Supporting Aussie Farmers, Franchisee skydive

 

SOLUTION

P4 Group successfully conducted a comprehensive, three-month publicity campaign in order to generate positive media coverage surrounding Burger Urge, along with securing three profile opportunities with franchisees in Brisbane News, Gold Coast Eye and Franchise Buyer Magazine to run in 2017.

 

RESULTS

P4 Group achieved 59 pieces of positive media coverage across 32 local, state-wide and national media outlets.

  • 59 pieces of media coverage
  • 467,095 potential impressions
  • $57, 980 advertising equivalent