COMMUNITY ENGAGEMENT AND EDUCATION STRATEGY

    DESIRED OUTCOME

    P4 Group was engaged to conduct a review of current community awareness and education practices and to develop a Community Awareness and Education Strategy that would meet the requirements of Item 3:

    Banana Shire Council coordinates the development of a strategy to significantly enhance public education regarding local disaster management arrangements within the Banana Shire, focusing on identified risks.


    CHALLENGE

    In response to Item 3 of the Inspector-General Emergency Management 2015 Callide Creek Flood Review Report, Banana Shire Council identified the need to develop a new Community Education and Awareness Strategy to support better emergency event practices and has employed the services of P4 Group to develop this strategy.

    SOLUTION

    P4’s strategy provided guidance to Banana Shire Council on:

    • Approach to disaster response education, overarching themes, focus, etc.
    • Tactical content programming.
    • Suggested tools and mechanisms to be used to communicate to the Banana Shire community effectivley.
    • Identified key messages that will provide clear, concise, memorable instruction to the community.
    • Program of activity to guide implementation of the Strategy.

    To support the development of an effective strategy, an assessment of current disaster education programs and community awareness was conducted. This involved:

    • Desktop review of available materials
    • Comparative review against other nearby local government authorities
    • Workshop with key Banana Shire Council Disaster Management personnel
    • One-on-one meetings with each of these people to seek further detail.
    RESULT

    P4 Group successfully completed:

    • Disaster preparation check list
    • LDMG profiles
    • Web content update
    • External information source engagement
    • Stand up event promotion
    • Disaster management App
    • Emergency preparedness video
    • Emergency preparedness kits
    • Emergency Action Guide post cards
    • Seasonal education programs
    • Segmented educational programs