Adrian Basile is the CEO and founder of P4 Group, with 28 years’ experience in developing, leading and implementing marketing projects for businesses. With an impressive portfolio spanning not-for-profit, government, retail, large scale events and more, Adrian takes a hands-on approach to managing the agency and clients. With a knack for negotiation and facilitation, Adrian will never shy away from breaking down a complex problem, or innovating new, cutting-edge solutions across any account on P4 Group’s growing portfolio.
Technical Experience: Marketing, Corporate Partnerships, Stakeholder Engagement, Communications
Industries of Expertise: Property, Infrastructure, Government, Arts, Not-For-Profit, Lifestyle, Retail, Large Scale Events
Known in the office for: Problem solving, exploring new approaches and speaking Italian.
With a career spanning 17 years both in Australia and the United Kingdom, Naomi has worked with an impressive list of major consumer brands, multi-million-dollar retail and dining precincts, hoteliers and restaurateurs, large-scale property developers, tourism bodies, transportation networks, government organisations and spearheading major community events. Naomi was named as a finalist in the Gold Coast Young Entrepreneur of the Year Awards in 2014, 2015 and 2016 in recognition of the agency’s growth and success.
Lauren is a passionate PR and HR professional, armed with more than a decade of industry experience. As a lead strategist at P4 Group, she believes in an always on approach to PR and has an unrelenting passion for the importance of HR and positive culture in the communications industry. As a respected, results driven operator, Lauren has forged strong relationships with some of the nation’s most top tier journalists, and leverages her understanding of the Australian media landscape to achieve outstanding results for her clients. Since joining P4 Group in 2016, Lauren has led some of the agencies largest and long-standing clients, including The Sunday Mail Bridge to Brisbane and the Virgin Australia Supercars Championship Gold Coast 600.
Technical Experience: Relationship Management, Culture, Publicity, Strategic Communications, Events and Media Management.
Industries of Expertise: Consumer, Major Events, Not-For-Profit, Travel
Known in the office for: Multi-tasking, timeliness, always having time for a chat, and booking meeting rooms to use her blender.
Laura is a seasoned practitioner with skills in strategy, media relations, crisis communications, brand positioning and reputation management honed throughout a career spanning senior agency and in-house appointments. She has extensive experience across consumer, travel, tourism, luxury and corporate industries. Notable experience includes senior leadership positions on national accounts including Bunnings, Aveo Group and Skyscanner, and four years as PR Manager at Flight Centre Travel Group responsible for the strategic direction and execution of communication campaigns across the travel portfolio.
Technical Experience: Communications Strategy, Issues and Crisis Management, Media Training, Media Relations, Corporate and Internal Communications
Industries of Expertise: Travel, Property, FMCG, Hospitality, Events, Retail, Ecommerce, Retirement Living and Aged Care, Technology, Not-for-Profit, Consumer
Known in the office for: Being a team cheer leader, asking questions and loving a laugh, chat or glass of champagne
Bec is a talented Creative Director, with 15 years’ experience in the creative space. As the lead designer for the Gold Coast Commonwealth Games 2018 and Queens Wharf Brisbane winning bids, Bec elevates large-format publications to synergistically match an organizations vision, mission, and values. With a knack for keeping projects on time and on budget, Bec leads the creative team at P4 Group, bringing clients visions to life through design, collateral, imagery and video.
Technical Experience: Project Management, Creative Campaigns, Visual Storytelling, Brand Content And Creative, Social Media, Bid Submissions, Communications Materials Design
Industries of Expertise: Government, Infrastructure, Property, Major Events, Not-For-Profit
Known in the office for: Creative thinking, leadership, project management and her constant soda stream-ing.
Will has been a designer/developer for 18 years and has done pretty much everything there is to do in his field of performance design! He has worked in print, web, and TV for enterprise-level clients, managing teams to deliver amazing projects across various disciplines. He combines art and science for a holistic approach, presenting metrics for every piece of creative to ensure he ticks all the boxes while thinking outside the box.
Technical Experience: Project Management, Metrics Driven Creative, CRO, Technical SEO, Web Development, Social Marketing Best Practice
Industries of Expertise: Ecommerce, Not for Profit
Known in the office for: Project Management, Technical Wizardry and having a big laugh.
Liz is a highly skilled stakeholder engagement and marcomms specialist with 20 years’ experience in strategic and advisory roles. Passionate about delivering high-profile and major projects, Liz is experienced at engaging and influencing a variety of stakeholders and leading teams to deliver significant projects and integrated marketing campaigns. Providing strategic communication, engagement direction and expertise Liz has led stakeholder engagement teams in the Queensland Government COVID-19 Taskforce, State Disaster Coordination Centre during Tropical Cyclone Debbie and Gold Coast 2018 Commonwealth Games Transport Task and has worked on integrated campaigns and infrastructure projects in the transport, education and manufacturing industries.
Technical Experience: IAP2 Certificate in Engagement, Print 2 Project Management Certification, campaign coordination and implementation, Government relations, digital engagement, issues mitigation and corporate communications.
Industries of Expertise: Government, infrastructure, transport, major events, crisis communications, education, publishing, manufacturing.
Known in the office for: Government relations and experience, stakeholder and project management, strategic communications, marcomms and being a regular coffee drinker.
Michelle is a strategic and creative professional who enjoys bringing community visions to life. A stakeholder engagement, communications and marketing all-rounder with more than 13 years’ experience, Michelle has managed stakeholder engagement on several recent major projects in Brisbane including the Victoria Park Project and Cross River Rail. Michelle has previously worked for several ASX-200 developers including Lendlease and Gateway Lifestyle and has also focussed her career on Government including; Cross River Rail Delivery Authority, Defence Housing Australia, Economic Development Queensland, Department of Transport and Main Roads, Department of Housing and Public Works and Townsville City Council. Michelle is wildly passionate about using her broad expertise to assist project teams in implementing engagement and marketing strategies that achieve results.
Technical Experience: Stakeholder Engagement, Communication and Marketing Strategy and implementation.
Industries of Expertise: Major Projects, Government, Infrastructure, Planning (including Master Planning and Priority Development Area specialties) Property, Events, Not-for-Profit.
Known in the office for: Creative thinking, strategic engagement, outside-the-box solutions to client needs.
Sarah has worked across a diverse portfolio of Australia’s leading lifestyle, sport, media, and tourism brands. With a background in marketing and events, she enjoys delivering creative campaigns that deliver the best possible results for clients
Technical Experience: Marketing, Public Relations, Sponsorships, Campaign Strategy, Influencer Engagement, Event Management
Industries of Expertise: Tourism, Hospitality, Sport, Not-for-profit, Major Events
Known in the office for: Creative thinking, detail-orientated and chocoholic.
Claire is an experienced communications professional who has worked across a broad range of industries during her career. Whether she is executing an award-winning merger between two mutuals, ghost-writing an opinion piece in The Australian for a high-profile energy rich-lister, or building a company’s communication processes from scratch, Claire loves a challenge. She is passionate about delivering value for her clients to not only solves their business problems, but also supports their long-term success.
Technical Experience: Corporate Communications, Crisis and Issues Management, Media Relations, Marketing and Communications Strategy, Event Coordination and Facilitation.
Industries of Expertise: Energy, Financial Services, Mining, Marine, Aviation, Insurance, Advocacy
Known in the office for: Being hardworking, client focused and her endless snacking
Nicola has been a communications professional for more than a decade, honing her skills in consulting and in-house roles across corporate, government and not for profit sectors. With a proven record, from strategy development to tactical execution, Nicola has been involved in reputation management, guiding clients through contentious issues and managing high profile community engagement programs. Nicola is also a talented corporate writer with versatility producing content across range of channels.
Technical Experience: Corporate communication, media relations, issues management, internal communications, community engagement and marketing communications
Industries of Expertise: Property, infrastructure, finance, professional services, not-for-profit
Known in the office for: Keeping calm in a crisis, managing deadlines, corporate storytelling
Abbey brings over three years’ experience as a communications professional. As a Senior Account Manager, Abbey takes clients and campaigns from success to success. Her clients include Tourism and Events Queensland, Outback Queensland, Hallmark Group, Ghanem Group, Orange Sky, Hear and Say, Bionics Queensland and many more. In her past role at The Nine Network, Abbey was the lead Publicist for Getaway and Australian Crime Stories and worked across Network programs and events including Married At First Sight, The Block, Love Island Australia, The Voice Australia and 2018 TV Week Logie Awards.
Technical Experience: Project Management, Campaign Strategy, Public Relations, and Influencer Engagement
Industries of Expertise: Tourism, Hospitality, Not-For-Profit, Med-Tech and Tech
Known in the office for: Ambitious nature, team leader, excitement every time media features land (and that’s multiple times a day!) and her love of margaritas.
Beth is a design expert with eight years’ experience. With extensive experience designing collateral ranging from annual reports, roadmap documents, infographics, animations and diverse social media campaigns, Beth is proof that quality doesn’t need to be compromised for quantity, and that it is possible to have both. Thriving on the challenges of design, she relishes the opportunity to flex her creative muscles while sticking to strict brand guidelines and exceeds client expectations time and time again.
Technical Experience: Logos and Brand Design, Print And Digital Materials, Reports, Infographics, Motion Graphics, Illustration, Animation
Industries of Expertise: Infrastructure, Defence, Manufacturing, Government, Health, Technology and Robotics
Known in the office for: Exceeding expectations, speed and quality, and unearthing the perfect meme for every situation.
As a solution-focused creative, Stace’s favourite part of the role is the conceptualisation process, where she can put herself in the shoes of the user without a bias perception. Her experience working across development, SEO, design and marketing in both NZ and Australia, has allowed her to hone in on UI UX for some of Australia’s leading e-commerce brands – something she loves. This experience allows Stace to bring a holistic approach to each project.
Technical Experience: Web Design & Development, User Experience, Prototyping, Marketing
Industries of Expertise: Ecommerce, Not for profit, Consumer
Known in the office for: Serious multitasking, and firm believer in all day snacking.
Daverick is our very own SEO gun. Originally from the United States, he came to Australia with 6 years’ experience in the digital marketing space and 2 years focusing on SEO. His understanding of the digital landscape helps him think how SEO can be best utilised with other digital channels. Having worked with a range of clients from the national level down to brick and mortars, he’s up for any challenge.
Technical Experience: Organic Strategy, Technical Audits & Review, Content Planning, On & Off-page SEO, Metadata Development
Industries of Expertise: Local Business, Retail, Corporate, Ecommerce, Travel, Not-for-profit, Aged Care
Known in the office for: SEO-related questions and a can-do attitude
Hannah’s passion is all about digital marketing, she has been working within the industry for 5 plus years. Throughout her career, Hannah has a long record of successfully improving digital performance, brand exposure, market expansion for clients in a wide range of industries, including travel, automotive, FMCG, healthcare and government sector.
Technical Experience: Digital Marketing Tools, Digital Analytic Tools, Digital Planning and Execution, Digital Paid Ads.
Industries of Expertise: Travel, Automotive, FMCG, E-Commerce, Education, Healthcare, Government Sector and more.
Known in the office for: Problem solving, technical helpdesk and Ms. Sunshine.
Casey is a talented public relations professional with two years’ experience under her belt. With ample experience across a variety of sectors, and a focus on large scale sporting events (having worked with the Gold Coast Commonwealth Games and Supercars), you’ll never find Casey resting on her laurels, but will find her re-adjusting campaign approaches until client KPIs have been exceeded. She understands and strongly communicates client key messages and organizational values throughout all communication and will never pass up the opportunity to work on a client with a greater social responsibility.
Technical Experience: Event Management, Media Relations, Publicity, Public Relations, Corporate Communications
Industries of Expertise: Major Sporting Events, Not-For-Profit, Hospitality, Property, Franchising
Known in the office for: Exceeding expectations, relationships with media, meeting deadlines and talking about her dogs.
Jemma is an up-and-coming marketing communication professional who’s kicked goal after goal since beginning her career in 2019. In her short but impressive career, Jemma has worked on large scale projects including the Queensland Country Bank Stadium and Queensland Eco-Tourism Trails, executing strategic marketing campaigns to encourage positive community sentiment and ensure project timelines are being met through tactical engagement techniques. Jemma also launched (and manages) P4 Group’s CSR arm, P4 Community.
Technical Experience: Marketing, stakeholder engagement, Public Relations, social media management
Industries of Expertise: Construction, tourism, Government, Not-For-Profit, local council, resources and aged care
Known in the office for: Meeting deadlines, teamwork, taking initiative and keeping the office stocked with freshly baked sourdough.
Brittany is an up-and-coming and passionate storyteller and communications professional, with over two years’ experience working across the lifestyle, corporate and not-for-profit sectors in Australia and beyond. Since joining P4 Group in early 2017, Brittany has implemented media relations campaigns for clients such as Beer InCider, Banjo’s Bakery Café, Gallagher Bassett and Orange Sky. With an innate drive to pack a punch and deliver innovative results for her team, clients and media, she is constantly seeking out new opportunities to learn and build on her knowledge.
Technical Experience: Media Relations, Content Creation & Copywriting, Event Coordination & Facilitation
Industries of Expertise: Professional Services, Technology, FMCG, Major Events, Tourism, Not-For-Profit
Known in the office for: Meeting deadlines, taking initiative, clever copy and our very own personal dictionary
Elise recently kick-started her career in 2020 as a strategic communication professional with a Bachelor of Public Relations and Communication/Bachelor of Business (Marketing) under her belt. Her mission is to help businesses unleash their potential through purposeful communication and innovative brand storytelling. Elise believes that public relations is a powerful tool which can touch hearts and minds with meaningful messages; connecting people with the information they need most.
Technical Experience: Public Relations, Marketing, Event Management, Corporate Communications, Sales, Social Media Management.
Industries of Expertise: Health and Fitness, Hospitality, Events, Finance
Known in the office for: Keen attention to detail, creative thinking, organisational skills, positivity and always drinking copious amounts of tea.
Graduating from Queensland University of Technology (QUT) in 2019, Ellie is a skilled and highly motivated paid media specialist with 1.5 years’ experience. With a strong passion for digital marketing, Ellie always prides herself on ensuring a result driven approach to every campaign that comes her way! Throughout her career, Ellie has worked to improve digital performance for her clients, and continually exceeds expectations in a range of industries including construction, healthcare, security, and beauty.
Technical Experience: Social Media Management, Digital Planning and Strategy, Digital Analytics
Industries of Expertise: Construction, Healthcare, Security, Finance, Beauty
Known in the office for: A can-do attitude, managing deadlines, and handling any questions that come her way
Brooklyn brings over seven years of administrative and office management experience. Her experiences incorporate a wide variety of industries including the app development field, the health industry, and the renewable energy sector. Being meticulous and task-driven she supports the day to day running of the office through a close collaboration with the team.
Technical Experience: Office management, client coordination, customer service, workplace, health & safety, and administration.
Industries of Expertise: App development, Mobile games, Medical health, Renewable Resources and Retail
Known in the office for: Problem solving, troubleshooting all IT issues, keeping the wine bar stocked and her weekly charcuterie boards
Lauren (aka Ludy) is a skilled Digital Director with 16 years’ experience working on digital campaigns that work. During her career, Ludy has flexed her digital prowess on large scale Government projects such as Cross River Rail and curated carefully crafted campaigns for ample lifestyle clients. Ludy approaches any project with a positive mindset and a strategic eye, and you’ll never find her shying away from doing things the hard way to ensure expectations are exceeded.
Technical Experience: Digital Strategy, Digital Execution, Campaign Planning
Industries of Expertise: Infrastructure, Engineering, Mining, Aviation, Construction, Lifestyle, Retail
Known in the office for: Strategic thinking, creative thinking, problem solving and for her seriously ‘chill’ approach to life.