Adrian Basile is the CEO and founder of P4 Group, with 28 years’ experience in developing, leading and implementing marketing projects for businesses. With an impressive portfolio spanning not-for-profit, government, retail, large scale events and more, Adrian takes a hands-on approach to managing the agency and clients. With a knack for negotiation and facilitation, Adrian will never shy away from breaking down a complex problem, or innovating new, cutting-edge solutions across any account on P4 Group’s growing portfolio.
Technical experience: Marketing, Corporate Partnerships, Stakeholder Engagement, Communications
Industries of expertise: Property, Infrastructure, Government, Arts, Not-For-Profit, Lifestyle, Retail, Large Scale Events
Known in the office for: Problem solving, exploring new approaches and speaking Italian.
Nina is a Marketing Communication Director with more than 16 years of experience in the industry. Nina is a highly skilled strategic marketer, having undertaken Corporate Communications and Investor Relations for several stock exchange listings and consulted to the Department of Innovation and Tourism Industry Development on a range of major projects. She also boasts an IAP2 qualification – an essential requirement for effective community and stakeholder engagement. She likes to think big, challenge, push boundaries and drive results.
Technical experience: Strategy, Issues Management, Strategic Marketing, Stakeholder Engagement, Creative Direction, Project Management, Bids and Tenders
Industries of expertise: Government, Local Councils, Infrastructure, Property, Development, Corporate, Not-For-Profit
Known in the office for:Problem solving, strategic thinking, quality and for her dry sense of humour.
Mel is a forward-thinking Marketing Communications Director, with more than 20 years’ experience in delivering business outcomes for clients. Known as a problem solver and strategist for complex integrated marketing and communication projects, Mel is a trusted advisor to leadership teams. Having advised clients through the Royal Commission into Aged Care Quality and Safety, developed visions for multi-billion major projects and led national education campaigns for world-first research. Mel looks at the bigger picture, bringing strategic thinking and a nimble approach into the fold.
Technical experience: Marketing Strategy, Crisis Management, Corporate Communications, Project Vision, Stakeholder Engagement
Industries of expertise: Aged Care, Health, Major Projects, Development, Not-For-Profit, Sustainability
Known in the office for: Strategising complex projects, a bigger picture approach, strategic thinking and a killer work wardrobe.
Sarah is the Communications Director at P4 Group, boasting more than 16 years’ experience across both agency and in-house roles. A dynamic team player, Sarah has carefully navigated large scale projects, including Fitness Australia’s national response during COVID-19, consumer campaigns for Personalised Plates Queensland, and community engagement campaigns for emergency services. Never afraid of a challenge, Sarah manages the communication division at P4 Group, with a passion for making a difference through powerful results-driven strategies and always leading by example.
Technical experience: Issues Management, Crisis Communication, Integrated Strategies, Media Training, Public Relations
Industries of expertise: Property, Retail, Ecommerce, FMCG, Franchising, Health and Fitness, Hospitality, Professional Services
Known in the office for: Being a team player, always giving 100%, and her positive energy.
Bec is a talented Creative Director, with 15 years’ experience in the creative space. As the lead designer for the Gold Coast Commonwealth Games 2018 and Queens Wharf Brisbane winning bids, Bec elevates large format publications to synergistically match an organizations vision, mission and values. With a knack for keeping projects on time and on budget, Bec leads the creative team at P4 Group, bringing clients visions to life through design, collateral, imagery and video.
Technical experience: Project Management, Creative Campaigns, Visual Storytelling, Brand Content and Creative, Social Media, Bid Submissions, Communications Materials Design
Industries of expertise: Government, Infrastructure, Property, Major Events, Not-For-Profit
Known in the office for: Creative thinking, leadership, project management and her constant soda stream-ing.
Lauren (aka Ludy) is a skilled Digital Director with 16 years’ experience working on digital campaigns that work. During her career, Ludy has flexed her digital prowess on large scale Government projects such as Cross River Rail and curated carefully crafted campaigns for ample lifestyle clients. Ludy approaches any project with a positive mindset and a strategic eye, and you’ll never find her shying away from doing things the hard way to ensure expectations are exceeded.
Technical experience: Digital Strategy, Digital Execution, Campaign Planning
Industries of expertise: Infrastructure, Engineering, Mining, Aviation, Construction, Lifestyle, Retail
Known in the office for: Strategic thinking, creative thinking, problem solving and for her seriously ‘chill’ approach to life.
Lauren is a passionate PR and HR professional, armed with more than a decade of industry experience. As a lead strategist at P4 Group, she believes in an always on approach to PR and has an unrelenting passion for the importance of HR and positive culture in the communications industry. As a respected, results driven operator, Lauren has forged strong relationships with some of the nation’s most top tier journalists, and leverages her understanding of the Australian media landscape to achieve outstanding results for her clients. Since joining P4 Group in 2016, Lauren has led some of the agencies largest and long-standing clients, including The Sunday Mail Bridge to Brisbane and the Virgin Australia Supercars Championship Gold Coast 600.
Technical experience: Relationship Management, Culture, Publicity, Strategic Communications, Events And Media Management
Industries of expertise: Consumer, Major Events, Not-For-Profit, Travel
Known in the office for: Multi-tasking, timeliness, always having time for a chat, and booking meeting rooms to use her blender.
Amy boasts a decade of experience as a strategic and skilled communications professional. Throughout her impressive career, Amy has led communications strategies for several multi-million-dollar company acquisitions, worked with lifestyle clients to secure widespread mainstream media coverage, and worked on four successful Guinness World Record campaigns. With a knack for storytelling, she’s an expert in crafting complex information into clear, concise communication materials that get attention. Amy also launched (and manages) P4 Group’s CSR arm, P4 Community.
Technical experience: Media Relations, Corporate Communications, Reputation Management, Crisis Communications
Industries of expertise: Retail, Hospitality, Property, Tech, Lifestyle, Fashion and Beauty, Healthcare, Not-For-Profit and Aged Care
Known in the office for: Actionable advice, her passion for her role, strategic thinking and always, always encouraging a knock-off.
Gabi is an enthusiastic communication specialist with more than six years of industry experience. With an eye for detail and a passion for strong storytelling, she leaves no stone unturned when unearthing strong media hooks for her clients. Gabi has led large-scale PR and communication projects including the delivery of Townsville’s Queensland Country Bank Stadium and guiding operators through the Aged Care Royal Commission, bringing strong leadership capabilities to the team and applying strategic insight to ensure campaign success. Technical experience: Public Relations, Strategic Communication, Media Management, Corporate Communication, Crisis Communication, Media Training Industries of expertise: Property, Business, Retail, Health, Lifestyle, FMCG, Not-For-Profit, Retirement and Aged Care Known in the office for: Strong storytelling, detailed reporting, attention to detail and her gift of the ‘gab’!
Emma is a skilled marketing and communication specialist, with five years of experience under her belt. Boasting an unparalleled approach to large scale Government projects such as Cross River Rail, and experience flexing her creative brain on retail activations, Emma has a project portfolio worth more than five billion dollars. Her projects have seen her work throughout the U.K, Middle East and Australia, with a selection of unique and high-profile clients.
Technical experience: Corporate Communications, Stakeholder Engagement, Event Coordination and Facilitation
Industries of expertise: Retail, Hospitality, Tourism, Property, Infrastructure, Health
Known in the office for: Coordinating chaos, managing deadlines, leading a team, and squealing over dog pictures.
Beth is a design expert with eight years’ experience. With extensive experience designing collateral ranging from annual reports, roadmap documents, infographics, animations and diverse social media campaigns, Beth is proof that quality doesn’t need to be compromised for quantity, and that it is possible to have both. Thriving on the challenges of design, she relishes the opportunity to flex her creative muscles while sticking to strict brand guidelines, and exceeds client expectations time and time again.
Technical experience: Logos and Brand Design, Print and Digital Materials, Reports, Infographics, Motion Graphics, Illustration, Animation
Industries of expertise: Infrastructure, Defence, Manufacturing, Government, Health, Technology and Robotics
Known in the office for: Exceeding expectations, speed and quality, and unearthing the perfect meme for every situation.
Rachel is a passionate and highly adaptive Marketing Communication professional, with more than five years’ experience. She provides support with the development and management of client campaigns, understanding the perspective and motivations of her clients, colleagues and stakeholders to deliver mutually beneficial outcomes. With a special interest in large scale sporting events, Rachel has been the driving force in campaigns like the 2018 Gold Coast Commonwealth Games, and the 2019 Supercars Gold Coast 600. She carries a strong sense of pride and purpose in her work and strives to take on new challenges in order to deliver the best service possible.
Technical experience: Content Marketing, Copywriting, Public Relations, Events and Stakeholder Engagement
Industries of expertise: Tourism, Education, Not-For-Profit, Events, Consumer, Sport, Government
Known in the office for: Creative thinking, attention to detail and outrageous dad jokes.
Casey is a talented public relations professional with two years’ experience under her belt. With ample experience across a variety of sectors, and a focus on large scale sporting events (having worked with the Gold Coast Commonwealth Games and Supercars), you’ll never find Casey resting on her laurels, but will find her re-adjusting campaign approaches until client KPIs have been exceeded. She understands and strongly communicates client key messages and organizational values throughout all communication and will never pass up the opportunity to work on a client with a greater social responsibility.
Technical experience: Event Management, Media Relations, Publicity, Public Relations, Corporate Communications
Industries of expertise: Major Sporting Events, Not-For-Profit, Hospitality, Property, Franchising
Known in the office for: Exceeding expectations, relationships with media, meeting deadlines and talking about her dogs.
Lexy is a strategic communication professional boasting two and a half years experience. With a knack for exceeding client expectations on projects ranging from hospitality, travel, property and back again, Lexy is a second-to-none copywriter with strong media relationships, an unrelenting passion for her work and an in-depth understanding of the national lifestyle and travel media landscapes.
Technical experience: Public Relations, Media Management, Publicity, Influencer And Ambassador Engagements, Event Management, Copywriting
Industries of expertise: Lifestyle, Travel, Hospitality, B2C, Property, Events
Known in the office for: Attention to detail, strategic thinking, organisational skills and always bringing the positivity and good vibes.
Jemma is an up-and-coming marketing communication professional who’s kicked goal after goal since beginning her career in 2019. In her short but impressive career, Jemma has worked on large scale projects including the Queensland Country Bank Stadium and Queensland Eco-Tourism Trails, executing strategic marketing campaigns to encourage positive community sentiment and ensure project timelines are being met through tactical engagement techniques. Jemma also launched (and manages) P4 Group’s CSR arm, P4 Community.
Technical experience: Marketing, Stakeholder Engagement, Public Relations, Social Media Management
Industries of expertise: Construction, Tourism, Government, Not-For-Profit, Local Council, Resources and Aged Care
Known in the office for: Meeting deadlines, teamwork, taking initiative and keeping the office stocked with freshly baked sourdough.
Laura is an Administration Officer with five years’ experience. The heart and soul of the office, Laura keeps the wheels of P4 HQ seamlessly turning with her go-getter attitude and positive approach. Originally from Romania, Laura has a passion for human connection and a background in economics, making her an invaluable member of the P4 team.
Technical experience: Catering, Event Management, Administration, Language Skills (Spanish, Romanian, French and English)
Industries of expertise: Tourism, Finance, Administration
Known in the office for: Multi-tasking, organization, and her epic cheeseboard skills.