Adrian Basile

Position: CEO + Founder

Adrian Basile is the CEO and founder of P4 Group, with 28 years’ experience in developing, leading and implementing marketing projects for businesses. With an impressive portfolio spanning not-for-profit, government, retail, large scale events and more, Adrian takes a hands-on approach to managing the agency and clients. With a knack for negotiation and facilitation, Adrian will never shy away from breaking down a complex problem, or innovating new, cutting-edge solutions across any account on P4 Group’s growing portfolio.

Technical experience: Marketing, Corporate Partnerships, Stakeholder Engagement, Communications

Industries of expertise: Property, Infrastructure, Government, Arts, Not-For-Profit, Lifestyle, Retail, Large Scale Events

Known in the office for: Problem solving, exploring new approaches and speaking Italian.

Adrian Basile

CEO + Founder

Sarah Broad

Position: Communications Director

Sarah is the Communications Director at P4 Group, boasting more than 16 years’ experience across both agency and in-house roles. A dynamic team player, Sarah has carefully navigated large scale projects, including Fitness Australia’s national response during COVID-19, consumer campaigns for Personalised Plates Queensland, and community engagement campaigns for emergency services. Never afraid of a challenge, Sarah manages the communication division at P4 Group, with a passion for making a difference through powerful results-driven strategies and always leading by example.

Technical experience: Issues Management, Crisis Communication, Integrated Strategies, Media Training, Public Relations

Industries of expertise: Property, Retail, Ecommerce, FMCG, Franchising, Health and Fitness, Hospitality, Professional Services

Known in the office for: Being a team player, always giving 100%, and her positive energy.

Sarah Broad

Communications Director

Bec Kowald

Position: Creative Director

Bec is a talented Creative Director, with 15 years’ experience in the creative space. As the lead designer for the Gold Coast Commonwealth Games 2018 and Queens Wharf Brisbane winning bids, Bec elevates large format publications to synergistically match an organizations vision, mission and values. With a knack for keeping projects on time and on budget, Bec leads the creative team at P4 Group, bringing clients visions to life through design, collateral, imagery and video.

Technical experience: Project Management, Creative Campaigns, Visual Storytelling, Brand Content and Creative, Social Media, Bid Submissions, Communications Materials Design

Industries of expertise: Government, Infrastructure, Property, Major Events, Not-For-Profit

Known in the office for: Creative thinking, leadership, project management and her constant soda stream-ing.

Bec Kowald

Creative Director

Lauren Ludik

Position: Digital Director

Lauren (aka Ludy) is a skilled Digital Director with 16 years’ experience working on digital campaigns that work. During her career, Ludy has flexed her digital prowess on large scale Government projects such as Cross River Rail and curated carefully crafted campaigns for ample lifestyle clients. Ludy approaches any project with a positive mindset and a strategic eye, and you’ll never find her shying away from doing things the hard way to ensure expectations are exceeded.

Technical experience: Digital Strategy, Digital Execution, Campaign Planning

Industries of expertise: Infrastructure, Engineering, Mining, Aviation, Construction, Lifestyle, Retail

Known in the office for: Strategic thinking, creative thinking, problem solving and for her seriously ‘chill’ approach to life.

Lauren Ludik

Digital Director

Lauren Faulkner

Position: Operations Director

Lauren is a passionate PR and HR professional, armed with more than a decade of industry experience. As a lead strategist at P4 Group, she believes in an always on approach to PR and has an unrelenting passion for the importance of HR and positive culture in the communications industry. As a respected, results driven operator, Lauren has forged strong relationships with some of the nation’s most top tier journalists, and leverages her understanding of the Australian media landscape to achieve outstanding results for her clients. Since joining P4 Group in 2016, Lauren has led some of the agencies largest and long-standing clients, including The Sunday Mail Bridge to Brisbane and the Virgin Australia Supercars Championship Gold Coast 600.

Technical experience: Relationship Management, Culture, Publicity, Strategic Communications, Events And Media Management

Industries of expertise: Consumer, Major Events, Not-For-Profit, Travel

Known in the office for: Multi-tasking, timeliness, always having time for a chat, and booking meeting rooms to use her blender.

Lauren Faulkner

Operations Director

Amy Smith

Position: Account Director

Amy boasts a decade of experience as a strategic and skilled communications professional. Throughout her impressive career, Amy has led communications strategies for several multi-million-dollar company acquisitions, worked with lifestyle clients to secure widespread mainstream media coverage, and worked on four successful Guinness World Record campaigns. With a knack for storytelling, she’s an expert in crafting complex information into clear, concise communication materials that get attention. Amy also launched (and manages) P4 Group’s CSR arm, P4 Community.

Technical experience: Media Relations, Corporate Communications, Reputation Management, Crisis Communications

Industries of expertise: Retail, Hospitality, Property, Tech, Lifestyle, Fashion and Beauty, Healthcare, Not-For-Profit and Aged Care

Known in the office for: Actionable advice, her passion for her role, strategic thinking and always, always encouraging a knock-off.

Amy Smith

Account Director

P4 Group Emma McMillan Communications Marketing Creative Digital

Emma McMillan

Position: Account Manager

Emma is a skilled marketing and communication specialist, with five years of experience under her belt. Boasting an unparalleled approach to large scale Government projects such as Cross River Rail, and experience flexing her creative brain on retail activations, Emma has a project portfolio worth more than five billion dollars. Her projects have seen her work throughout the U.K, Middle East and Australia, with a selection of unique and high-profile clients.

Technical experience: Corporate Communications, Stakeholder Engagement, Event Coordination and Facilitation

Industries of expertise: Retail, Hospitality, Tourism, Property, Infrastructure, Health

Known in the office for: Coordinating chaos, managing deadlines, leading a team, and squealing over dog pictures.

Emma McMillan

Account Manager

Emma is a skilled marketing and communication specialist, with five...

Beth Ierino

Position: Senior Graphic Designer

Beth is a design expert with eight years’ experience. With extensive experience designing collateral ranging from annual reports, roadmap documents, infographics, animations and diverse social media campaigns, Beth is proof that quality doesn’t need to be compromised for quantity, and that it is possible to have both. Thriving on the challenges of design, she relishes the opportunity to flex her creative muscles while sticking to strict brand guidelines, and exceeds client expectations time and time again.

Technical experience: Logos and Brand Design, Print and Digital Materials, Reports, Infographics, Motion Graphics, Illustration, Animation

Industries of expertise: Infrastructure, Defence, Manufacturing, Government, Health, Technology and Robotics

Known in the office for: Exceeding expectations, speed and quality, and unearthing the perfect meme for every situation.

Beth Ierino

Senior Graphic Designer

Rachel Bergin

Position: Senior Account Executive

Rachel is a passionate and highly adaptive Marketing Communication professional, with more than five years’ experience. She provides support with the development and management of client campaigns, understanding the perspective and motivations of her clients, colleagues and stakeholders to deliver mutually beneficial outcomes. With a special interest in large scale sporting events, Rachel has been the driving force in campaigns like the 2018 Gold Coast Commonwealth Games, and the 2019 Supercars Gold Coast 600. She carries a strong sense of pride and purpose in her work and strives to take on new challenges in order to deliver the best service possible.

Technical experience: Content Marketing, Copywriting, Public Relations, Events and Stakeholder Engagement

Industries of expertise: Tourism, Education, Not-For-Profit, Events, Consumer, Sport, Government

Known in the office for: Creative thinking, attention to detail and outrageous dad jokes.

Rachel Bergin

Senior Account Executive

Casey Irwin

Position: Senior Account Executive

Casey is a talented public relations professional with two years’ experience under her belt. With ample experience across a variety of sectors, and a focus on large scale sporting events (having worked with the Gold Coast Commonwealth Games and Supercars), you’ll never find Casey resting on her laurels, but will find her re-adjusting campaign approaches until client KPIs have been exceeded. She understands and strongly communicates client key messages and organizational values throughout all communication and will never pass up the opportunity to work on a client with a greater social responsibility.

Technical experience: Event Management, Media Relations, Publicity, Public Relations, Corporate Communications

Industries of expertise: Major Sporting Events, Not-For-Profit, Hospitality, Property, Franchising

Known in the office for: Exceeding expectations, relationships with media, meeting deadlines and talking about her dogs.

Casey Irwin

Senior Account Executive

Lexy Haggard

Position: Account Executive

Lexy is a strategic communication professional boasting two and a half years experience. With a knack for exceeding client expectations on projects ranging from hospitality, travel, property and back again, Lexy is a second-to-none copywriter with strong media relationships, an unrelenting passion for her work and an in-depth understanding of the national lifestyle and travel media landscapes.

Technical experience: Public Relations, Media Management, Publicity, Influencer And Ambassador Engagements, Event Management, Copywriting

Industries of expertise: Lifestyle, Travel, Hospitality, B2C, Property, Events

Known in the office for: Attention to detail, strategic thinking, organisational skills and always bringing the positivity and good vibes.

Lexy Haggard

Account Executive

Jemma Davies

Position: Account Executive

Jemma is an up-and-coming marketing communication professional who’s kicked goal after goal since beginning her career in 2019. In her short but impressive career, Jemma has worked on large scale projects including the Queensland Country Bank Stadium and Queensland Eco-Tourism Trails, executing strategic marketing campaigns to encourage positive community sentiment and ensure project timelines are being met through tactical engagement techniques. Jemma also launched (and manages) P4 Group’s CSR arm, P4 Community.

Technical experience: Marketing, Stakeholder Engagement, Public Relations, Social Media Management

Industries of expertise: Construction, Tourism, Government, Not-For-Profit, Local Council, Resources and Aged Care

Known in the office for: Meeting deadlines, teamwork, taking initiative and keeping the office stocked with freshly baked sourdough.

Jemma Davies

Account Executive