Adrian Basile is the CEO and founder of P4 Group, with 28 years’ experience in developing, leading and implementing marketing projects for businesses. With an impressive portfolio spanning not-for-profit, government, retail, large scale events and more, Adrian takes a hands-on approach to managing the agency and clients. With a knack for negotiation and facilitation, Adrian will never shy away from breaking down a complex problem, or innovating new, cutting-edge solutions across any account on P4 Group’s growing portfolio. Technical Experience: Marketing, Corporate Partnerships, Stakeholder Engagement, Communications Industries of Expertise: Property, Infrastructure, Government, Arts, Not-For-Profit, Lifestyle, Retail, Large Scale Events Known in the office for: Problem solving, exploring new approaches and speaking Italian.
With a career spanning 20 years both in Australia and the United Kingdom, Naomi has worked with an impressive list of major consumer brands, multi-million-dollar retail and dining precincts, hoteliers and restaurateurs, large-scale property developers, tourism bodies, transportation networks, government organizations and has spearheaded major community events. Naomi was named as the Australian Young Entrepreneur of the Year in 2020 – PR & Media for the agency’s ongoing success.
Technical experience: Integrated Marketing & Communications Strategy, Media Relations, Publicity, Events, Media Management, Crisis Communications, Media Training, Stakeholder Engagement.
Industries of Expertise: Tourism, Retirement, Property, Financial, Retail, Hospitality, Events, Lifestyle.
Known in the office for: Steadying a crisis for clients, the business development queen, developing powerful integrated strategies, and unintentionally stealing Apple iPhone chargers.
Lauren is a passionate PR and HR professional, armed with more than a decade of industry experience. As a lead strategist at P4 Group, she believes in an always on approach to PR and has an unrelenting passion for the importance of HR and positive culture in the communications industry. As a respected, results driven operator, Lauren has forged strong relationships with some of the nation’s most top tier journalists, and leverages her understanding of the Australian media landscape to achieve outstanding results for her clients. Since joining P4 Group in 2016, Lauren has led some of the agencies largest and long-standing clients, including The Sunday Mail Bridge to Brisbane and the Virgin Australia Supercars Championship Gold Coast 600.
Technical Experience: Relationship Management, Culture, Publicity, Strategic Communications, Events and Media Management.
Industries of Expertise: Consumer, Major Events, Not-For-Profit, Travel
Known in the office for: Multi-tasking, timeliness, always having time for a chat, and booking meeting rooms to use her blender.
Laura is a seasoned practitioner with skills in strategy, media relations, crisis communications, brand positioning and reputation management honed throughout a career spanning senior agency and in-house appointments. She has extensive experience across consumer, travel, tourism, luxury and corporate industries. Notable experience includes senior leadership positions on national accounts including Bunnings, Aveo Group and Skyscanner, and four years as PR Manager at Flight Centre Travel Group responsible for the strategic direction and execution of communication campaigns across the travel portfolio.
Technical Experience: Communications Strategy, Issues and Crisis Management, Media Training, Media Relations, Corporate and Internal Communications
Industries of Expertise: Travel, Property, FMCG, Hospitality, Events, Retail, Ecommerce, Retirement Living and Aged Care, Technology, Not-for-Profit, Consumer
Known in the office for: Being a team cheer leader, asking questions and loving a laugh, chat or glass of champagne
Bec is a talented Creative Director, with 15 years’ experience in the creative space. As the lead designer for the Gold Coast Commonwealth Games 2018 and Queens Wharf Brisbane winning bids, Bec elevates large-format publications to synergistically match an organizations vision, mission, and values. With a knack for keeping projects on time and on budget, Bec leads the creative team at P4 Group, bringing clients visions to life through design, collateral, imagery and video.
Technical Experience: Project Management, Creative Campaigns, Visual Storytelling, Brand Content And Creative, Social Media, Bid Submissions, Communications Materials Design
Industries of Expertise: Government, Infrastructure, Property, Major Events, Not-For-Profit
Known in the office for: Creative thinking, leadership, project management and her constant soda stream-ing.
Will has been a designer/developer for 18 years and has done pretty much everything there is to do in his field of performance design! He has worked in print, web, and TV for enterprise-level clients, managing teams to deliver amazing projects across various disciplines. He combines art and science for a holistic approach, presenting metrics for every piece of creative to ensure he ticks all the boxes while thinking outside the box. Technical Experience: Project Management, Metrics Driven Creative, CRO, Technical SEO, Web Development, Social Marketing Best Practice Industries of Expertise: Ecommerce, Not for Profit Known in the office for: Project Management, Technical Wizardry and having a big laugh.
Liz is a highly skilled stakeholder engagement and marcomms specialist with 20 years’ experience in strategic and advisory roles. Passionate about delivering high-profile and major projects, Liz is experienced at engaging and influencing a variety of stakeholders and leading teams to deliver significant projects and integrated marketing campaigns. Providing strategic communication, engagement direction and expertise Liz has led stakeholder engagement teams in the Queensland Government COVID-19 Taskforce, State Disaster Coordination Centre during Tropical Cyclone Debbie and Gold Coast 2018 Commonwealth Games Transport Task and has worked on integrated campaigns and infrastructure projects in the transport, education and manufacturing industries.
Technical Experience: IAP2 Certificate in Engagement, Print 2 Project Management Certification, campaign coordination and implementation, Government relations, digital engagement, issues mitigation and corporate communications.
Industries of Expertise: Government, infrastructure, transport, major events, crisis communications, education, publishing, manufacturing.
Known in the office for: Government relations and experience, stakeholder and project management, strategic communications, marcomms and being a regular coffee drinker.
Jeannette is an experienced marketing, communications and engagement professional with more than 15 years’ experience in the industry. Throughout her career Jeannette has undertaken a variety of projects in different sectors including Higher Education, State Government, Local Government and Small Businesses. Jeannette is passionate about finding solutions and thrives on executing positive outcomes for her clients. Industries of experience: Stakeholder and Community Engagement, Community Development and Activations, Strategic marketing and communications, Digital marketing, social media marketing, Brand management, Event Coordination and Facilitation. Known in the office for: Jeannette has a positive can-do attitude that can easily adapt to new environments to hit the ground running. Jeannette is your go to with personal experience in embracing a whole food diet and active lifestyle that has seen some rewarding health benefits.
Liz is a stakeholder engagement and communications professional with more than 10 years’ proven success in researching, writing and managing successful strategies for a variety of government clients. Specialising in high-profile stakeholder management and all forms of corporate communication, Liz has been involved in major infrastructure, transport and construction projects from the planning stages through to completion and beyond. Liz has a proven track record in translating abstract concepts into meaningful, relevant content that connects with key audiences. Liz has also worked in several crisis communication roles including the COVID-19 frontline response for Queensland Health, juggling multiple competing priorities while delivering high-quality outcomes. Technical experience: IAP2 Certificate in Engagement, government relations, corporate communication, reputation management, media relations and issues management. Industries of Expertise: Government, infrastructure, transport, construction, major events.
Sarah has worked across a diverse portfolio of Australia’s leading lifestyle, sport, media, and tourism brands. With a background in marketing and events, she enjoys delivering creative campaigns that deliver the best possible results for clients
Technical Experience: Marketing, Public Relations, Sponsorships, Campaign Strategy, Influencer Engagement, Event Management
Industries of Expertise: Tourism, Hospitality, Sport, Not-for-profit, Major Events
Known in the office for: Creative thinking, detail-orientated and chocoholic.
Claire is an experienced communications professional who has worked across a broad range of industries during her career. Whether she is executing an award-winning merger between two mutuals, ghost-writing an opinion piece in The Australian for a high-profile energy rich-lister, or building a company’s communication processes from scratch, Claire loves a challenge. She is passionate about delivering value for her clients to not only solves their business problems, but also supports their long-term success.
Technical Experience: Corporate Communications, Crisis and Issues Management, Media Relations, Marketing and Communications Strategy, Event Coordination and Facilitation.
Industries of Expertise: Energy, Financial Services, Mining, Marine, Aviation, Insurance, Advocacy
Known in the office for: Being hardworking, client focused and her endless snacking
Nicola has been a communications professional for more than a decade, honing her skills in consulting and in-house roles across corporate, government and not for profit sectors. With a proven record, from strategy development to tactical execution, Nicola has been involved in reputation management, guiding clients through contentious issues and managing high profile community engagement programs. Nicola is also a talented corporate writer with versatility producing content across range of channels.
Technical Experience: Corporate communication, media relations, issues management, internal communications, community engagement and marketing communications
Industries of Expertise: Property, infrastructure, finance, professional services, not-for-profit
Known in the office for: Keeping calm in a crisis, managing deadlines, corporate storytelling
Paige is a communications expert with a decade of experience in the fashion, lifestyle, and hospitality categories. Her passion lies in creating powerful brand moments that command attention and action in the age of immediacy. Having spent eight years abroad working with both niche and global brands, she brings big-picture thinking to every project, striving to constantly break the status quo for all of her clients. Paige has led PR strategy and multi-layered campaigns for adidas Originals, adidas Skateboarding, Beyond The Streets, All Good, Nike SB, Converse, and more. A serial multi-talker and copywriting fanatic, Paige enjoys elevating brands through innovative storytelling and by authentically connecting them to culture. TECHNICAL EXPERIENCE: Digital + Social PR Strategy, Media Relations, Copywriting, Social Media Strategy, Events and Activations, Partnerships, Influencer Marketing INDUSTRIES OF EXPERTISE: Consumer, Fashion (Streetwear/Sneakers), Retail, Lifestyle, Arts, Hospitality
Abbey brings over three years’ experience as a communications professional. As a Senior Account Manager, Abbey takes clients and campaigns from success to success. Her clients include Tourism and Events Queensland, Outback Queensland, Hallmark Group, Ghanem Group, Orange Sky, Hear and Say, Bionics Queensland and many more. In her past role at The Nine Network, Abbey was the lead Publicist for Getaway and Australian Crime Stories and worked across Network programs and events including Married At First Sight, The Block, Love Island Australia, The Voice Australia and 2018 TV Week Logie Awards.
Technical Experience: Project Management, Campaign Strategy, Public Relations, and Influencer Engagement
Industries of Expertise: Tourism, Hospitality, Not-For-Profit, Med-Tech and Tech
Known in the office for: Ambitious nature, team leader, excitement every time media features land (and that’s multiple times a day!) and her love of margaritas.
Casey is a talented public relations professional with two years’ experience under her belt. With ample experience across a variety of sectors, and a focus on large scale sporting events (having worked with the Gold Coast Commonwealth Games and Supercars), you’ll never find Casey resting on her laurels, but will find her re-adjusting campaign approaches until client KPIs have been exceeded. She understands and strongly communicates client key messages and organizational values throughout all communication and will never pass up the opportunity to work on a client with a greater social responsibility. Technical Experience: Event Management, Media Relations, Publicity, Public Relations, Corporate Communications Industries of Expertise: Major Sporting Events, Not-For-Profit, Hospitality, Property, Franchising Known in the office for: Exceeding expectations, relationships with media, meeting deadlines and talking about her dogs.
Lucy is a passionate and creative PR and communications specialist, with a skillset spanning media relations, influencer engagement and events. Honing her skills across a diverse range of industries, Lucy is determined to create an exciting and memorable connection between her clients and the public. Lucy is dedicated to delivering the best possible results for each of her accounts through the development and execution of targeted strategies and team-based management that prioritise relationships and connection. Technical experience: Media Relations, Campaign Strategy, Event Coordination and Management, Influencer Engagement, Copywriting, Social Media Content Industries of Expertise: Health, Hospitality, Tourism, Events, Retail Known in the office for: Being calm on the outside and chaotic on the inside and loving a chat about anything from a thorough meeting debrief to what she’s cooking or eating this weekend.
Beth is a design expert with eight years’ experience. With extensive experience designing collateral ranging from annual reports, roadmap documents, infographics, animations and diverse social media campaigns, Beth is proof that quality doesn’t need to be compromised for quantity, and that it is possible to have both. Thriving on the challenges of design, she relishes the opportunity to flex her creative muscles while sticking to strict brand guidelines and exceeds client expectations time and time again.
Technical Experience: Logos and Brand Design, Print And Digital Materials, Reports, Infographics, Motion Graphics, Illustration, Animation
Industries of Expertise: Infrastructure, Defence, Manufacturing, Government, Health, Technology and Robotics
Known in the office for: Exceeding expectations, speed and quality, and unearthing the perfect meme for every situation.
Simon started his career after university creating documentary content onboard yachts, filming all over South America and even Antarctica. The excitement hasn’t stopped since then. Simon has worked extensively on TV shows, commercials and corporate video. Simon is new member to the P4 team and is really excited to collaborate and create great content for our clients! Technical Experience: Videographer, Photographer, Editor, Animator, familiar with most camera systems including Sony, Canon, Red, Arri, DJI and many more. Fluent in the Adobe Creative Suite and many other postproduction programs and software. Industries of expertise: Broadcast Television, TVC Production, Web and Social Media, Post Production pipeline management and delivery. Known for in the office: Shoving a camera in your face!
Sarah is a dedicated marketing all-rounder with over three years’ experience working across the sport, events & entertainment industries. Having developed Content and Social Media strategies to span across a broad range of demographics, Sarah has a talent for understanding target audiences and always has her finger on the pulse when it comes to social media trends. Sarah prides herself on her results-driven approach to all marketing campaigns and her passion for maintaining positive brand image. Technical Experience: Social Media Strategy, Copywriting, Branding, Content Marketing, Event Management Industries of expertise: Sport, Events, Entertainment Industries of Expertise: Sports, Events, Entertainment Known in the office for: Being a social media whiz, keeping calm in the chaos & never turning down a Friday afternoon glass of champagne
Nancy is an experienced digital marketing strategist, who thrives in providing her clients with targeted customer focused led solutions, whilst also providing crucial campaign insights to further drive commercial return. Nancy is passionate about creating impactful customer journey touchpoints that generates further purchase consideration and lead conversions.
Technical Experience: digital marketing strategy, campaign management, stakeholder engagement, data insights and business development.
Industries of expertise: Finance, insurance, local government, health and lifestyle.
Known in the office for: Creating epic to do lists, time management and a serial giggler.
Brittany is an up-and-coming and passionate storyteller and communications professional, with over two years’ experience working across the lifestyle, corporate and not-for-profit sectors in Australia and beyond. Since joining P4 Group in early 2017, Brittany has implemented media relations campaigns for clients such as Beer InCider, Banjo’s Bakery Café, Gallagher Bassett and Orange Sky. With an innate drive to pack a punch and deliver innovative results for her team, clients and media, she is constantly seeking out new opportunities to learn and build on her knowledge.
Technical Experience: Media Relations, Content Creation & Copywriting, Event Coordination & Facilitation
Industries of Expertise: Professional Services, Technology, FMCG, Major Events, Tourism, Not-For-Profit
Known in the office for: Meeting deadlines, taking initiative, clever copy and our very own personal dictionary
Caley is an experienced communications professional with skills in media relations, crisis communications, PR, content creation and strategic campaign management. With a background in in-house positions, Caley appreciates the value of understanding an organisation inside and out, and prides herself on ensuring campaigns both encapsulate a client’s brand and support growth goals. Bringing experience across a variety of sectors, Caley knows how to engage with audiences of all different types and is ready to take on supporting any client. Technical Experience – Media Relations, Campaign Strategy, Copywriting, Public Relations, Crisis Management Industries of Expertise – Not for Profit, Technology, Health and Community Services Known in the office for: Loving a brainstorm to bring some fresh ideas to the table, always wearing a smile and never not ready for a coffee!
Elise recently kick-started her career in 2020 as a strategic communication professional with a Bachelor of Public Relations and Communication/Bachelor of Business (Marketing) under her belt. Her mission is to help businesses unleash their potential through purposeful communication and innovative brand storytelling. Elise believes that public relations is a powerful tool which can touch hearts and minds with meaningful messages; connecting people with the information they need most.
Technical Experience: Public Relations, Marketing, Event Management, Corporate Communications, Sales, Social Media Management.
Industries of Expertise: Health and Fitness, Hospitality, Events, Finance
Known in the office for: Keen attention to detail, creative thinking, organisational skills, positivity and always drinking copious amounts of tea.
Emily is an up-and-coming PR and marketing professional whose passion has seen her delivering creative and result driven campaigns for small businesses, large Government organisations, not-for-profits and retail clients. She has worked on several national-scale campaigns, and she is excited to bring her PR and Marketing knowledge to the P4 Team. With nearly two years of full-time professional experience, Emily is always looking for ways to upskill and continue delivering the best results for her clients. Technical experience: Media relations, media and communication writing, digital marketing, stakeholder engagement and relations, social media management and influencer engagement. Industries of experience: Retail, NFP, Housing and Social Work, Government, and Small Business Known for: Her caffeine addiction and enthusiasm for the morning coffee run
Saja has worked with a range of national and international Companies, Social Enterprises and Not-For-Profits to create impactful designs for branding, event advertisement and social media design projects. Saja finds joy in paying close attention to detail and efficiently producing high-quality work that makes a lasting impression. Technical expertise: Logos/Brand Design, Online and Print Marketing Collateral and Illustration. Industries of expertise: Events, Government, Not-For-Profit, Retail and Hospitality. Known in the office for: Attention to detail, Creative Thinking, love of great organisation and minimalist edge.
Lauren is a creative and passionate Social Content Executive, who graduated from the Queensland University of Technology in 2019 with a Dual Bachelor Degree in Marketing and Interactive and Visual Design. Since then, Lauren has immersed herself into the digital field to develop a diverse professional skillset and a strong passion for social media. From managing social media accounts for multi-National corporations, to implementing marketing strategies across various social platforms, Lauren strives to deliver fresh, unique and meaningful content tailored to each brand. Technical experience: Content Creation, Community Engagement, Social Media Management, Graphic Design, User Experience and User Interface Design Industries of Expertise: Health and Wellbeing, Fitness, Software Development, Sport Supplements, Animals and Pets Known in the office for: A positive can-do attitude, having laser-like focus, always being up for a laugh and being strongly fuelled by take-away coffees.
Graduating from Queensland University of Technology (QUT) in 2019, Ellie is a skilled and highly motivated paid media specialist with 1.5 years’ experience. With a strong passion for digital marketing, Ellie always prides herself on ensuring a result driven approach to every campaign that comes her way! Throughout her career, Ellie has worked to improve digital performance for her clients, and continually exceeds expectations in a range of industries including construction, healthcare, security, and beauty.
Technical Experience: Social Media Management, Digital Planning and Strategy, Digital Analytics
Industries of Expertise: Construction, Healthcare, Security, Finance, Beauty
Known in the office for: A can-do attitude, managing deadlines, and handling any questions that come her way
Lauren (aka Ludy) is a skilled Digital Director with 16 years’ experience working on digital campaigns that work. During her career, Ludy has flexed her digital prowess on large scale Government projects such as Cross River Rail and curated carefully crafted campaigns for ample lifestyle clients. Ludy approaches any project with a positive mindset and a strategic eye, and you’ll never find her shying away from doing things the hard way to ensure expectations are exceeded.
Technical Experience: Digital Strategy, Digital Execution, Campaign Planning
Industries of Expertise: Infrastructure, Engineering, Mining, Aviation, Construction, Lifestyle, Retail
Known in the office for: Strategic thinking, creative thinking, problem solving and for her seriously ‘chill’ approach to life.