new year new marketing blog

New Year, New… Marketing?

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We may be through January already (how did that happen?!), but there’s still time to reflect on the weeks, months and years past and look ahead to what you’d like to achieve in the New Year.

That shiny new gym membership aside, it’s also a good time to think about the top goals you want to see your business achieve in 2019.

Here are four things to think about to get your marketing moving, now:

1. Don’t fail to plan

Sticking to the plan often falls to the wayside when things get busy – you’re only human, after all. Tactical activities are important when it comes to getting things done but make sure you take this time to look at the bigger picture, pull together a plan and look at how each action helps you achieve broader goals and contributes to the overall business.

Ask yourself three key questions:

1. What can you do better and where do the gaps currently lie in your communications?
2. What would you like to achieve by this time next year?
3. How are you going to get there?

Planning is a process and it should fit your business’ needs, but it doesn’t have to be complicated. If you need help, you know where to find us!

2. Reconnect with your customers

It’s not only those who are new in business who should put themselves in their customers’ shoes, it’s also those who are smart.

The world is changing, fast. How we communicate, consume, make decisions and purchase products and services changes every day. Your clients and customers are your greatest assets and can share a wealth of information to help you grow and improve.

You might talk to them every day but placing some structure around receiving and, most importantly, implementing their feedback can be incredibly valuable.

There are several ways you can do this and as always, the best way depends on your business and customers. It might look like:

● A bi-annual email survey,
● An event,
● In-person surveys,
● Face-to-face meetings.

The most important part? Always thank your customers for their feedback and let them know how and when it’s being implemented.

3. Hello, it’s me

No matter what your business is, your brand has a voice that needs to be heard. Regular communications are valuable in keeping existing customers up-to-date, reconnecting with old and new customers and making sure you stay on the radar.

If you’ve been thinking about getting that eDM up and running or the social media strategy down pat, get it done!

Think about how you can add value to every interaction, whether it be providing advice, free templates, case studies, special offers or a consultation for improving your customers’ business.

4. Be creative

A parting tip for 2019 and my personal resolution for the year. Remember that your target audience are hearing hundreds of messages every day – how can you make yours stand out?

Creativity is not scary. It’s not the same for every business and doesn’t have to manifest itself as crazy stunts or colourful logos (although sometimes that works). Creativity can be relative to your business and audience and can help you build better relationships if done well.

Take stock of your communications and try to inject some of your company’s personality wherever it suits. Remember that the person on the other end is a human who will often welcome a break from the mundane.

Finally, a bonus tip – make this your year. If you’ve been wanting to make a change in how you communicate or your marketing activity, now is the time (and if you’d like to know more about how we can help – drop us a line).

Blog post by Erin Rigby, an Account Director at P4 Group