st josephs school, public relations

Inspiring a Brand Evolution for Leading Toowoomba School

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St Joseph’s College is a secondary school based in Toowoomba, Queensland, with more than 60 years’ experience providing exceptional Christian education. P4 Group was chosen to work with the St Joseph’s team to revitalise the school’s brand and bring the brand to life through a fully integrated marketing and communications strategy.

St Joseph’s wanted to achieve key outcomes from this brief with P4 Group including:

  • Shape a new brand definition and positioning to re-establish market foothold
  • Revitalise the brand identity with a contemporary feel
  • Identify and leverage opportunities to communicate the new brand with target audiences

P4 Group marketing, communications and creative teams worked closely with the school during the year-long brief, delivering a new strategy and implementation activities. With all touch points in place, the brand was launched during a 2019 Open Day with a record 450 parents and students attending, an increase of 50% on previous events! The strategy is continuing to deliver on the school’s goals, achieving ongoing awareness through positive owned and earned media. The key deliverables of P4’s brief included:

  • Comprehensive rebrand – develop new brand identity and messaging
  • Public relations strategy – achieve quality earned media coverage and highlight the school’s strengths
  • Social media plan – inform new social content and grow online communities
  • Signage strategy and delivery – revitalise the school’s internal environment
  • Video for life – introduce an innovative, low cost video solution to add ongoing value for the school
  • Website development – bring the online image up-to-date
  • Advertising strategy – achieve local awareness
  • Stationery – deliver updated collateral

Want to discover how your brand can come to life? Contact Melody Nalatu or Nina Ellingsen on 07 3854 1544 or submit an enquiry form