2018 wrap up blog

2018: The Wrap Up

Can you believe it’s the Christmas break already Time flies when you're having fun, and this year is no exception for the P4 Group team! We’ve have had another award-winning, jam packed 2018, filled with strategic campaigns and inspiring clients So, sit back, relax and join us as we wrap up 2018 with a snapshot of some of our favourite memories: Shop Brisbane City This year marked the second bi-annual Shop the City celebration, a collaboration between QueensPlaza, The Myer Centre and Wintergarden to bring Brisbane's biggest shopping party to life After being appointed to implement an integrated PR and creative campaign, we upped the ante with a new creative look and feel for the

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Marketing Tips

7 Simple Tips To Make Your Email Marketing Stand Out

An Email Direct Marketing (EDM) strategy might just be the most underestimated tool in a digital marketer’s box In a world of social media addicts and website aficionados, email can seem like a forgotten older cousin that nobody ever talks about anymore Plus, with many people receiving hundreds of emails daily, many companies who do use email marketing could just as easily be shouting into a crowded room, completely unheard Here at P4 Group, we recognise the power that a properly-executed email marketing campaign can have for your brand, so we’ve put together seven of our simplest tips to help your emails stand out in a crowded inbox, instead of falling victim to that dreaded

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It’s Easy Being Green! Top Tips For Sustainability In The Office

For the past three years, P4 Group has been lucky enough to work with CitySmart, Brisbane’s sustainability agency, helping them to achieve their goal of making Brisbane a cleaner, greener city At P4, we pride ourselves on being an extension of our clients’ teams, and working with CitySmart is no exception Our regular meetings with the CitySmart team always involve them sharing some green pearls of wisdom on how we can be more sustainable in our day-to-day lives, whether it be around greener Christmas gifting, smarter transportation or tips for saving paper in the office Of course, the rest of the P4 team are always willing to get on board with initiatives that will help our planet, with

nightlife digital marketing

P4 Client Spotlight – Nightlife Music

Earlier this month we interviewed Angelee Samin, National Marketing Manager of Nightlife Music and asked about her experience working with P4 Group across all aspects of graphic design, strategic marketing, public relations and digital marketing, here is what she had to say  Who is Nightlife Music  Nightlife Music is a music subscription service for businesses that combines the best in music and tech to deliver immersive customer experiences For over 28 years, Nightlife’s investment in innovation and curatorial expertise has increased the value music holds in out-of-home settings, creating a better outcome for artists, rights holders, businesses and end consumers Partnered with

P4 Group’s Success in the National PRIA Golden Target Awards

In the past 12 months, P4 Group has grown immensely with both our client base and team almost doubling in size! We have also continued to solidify our position as a leading integrated communications agency after taking out multiple award wins at the Public Relations Institute of Australia (PRIA) Golden Target Awards Following three award wins at the Queensland (PRIA) Golden Target Awards in October, P4 Group were progressed to the national event, where we won Best Major Event Campaign for the creative and impactful Brisbane Festival Campaign We also received Highly Commended awards for our work on Bridge to Brisbane Day (News Corporation), the Gallipoli Medical Research Foundation


New Clients join the P4 Family

As we prepare to enter the silly season (where did the year go!) we want to stop for a moment to reflect on all of the fantastic wins in the P4 office as of late Over the past 12 months P4 Group have been joined by three very talented marketing communications experts – Melody Nalatu, Nina Ellingsen and Sarah Broad who together bring over 50 years of industry experience In welcoming these talented professionals to the team We have more recently expanded our P4 clients: Burgess Rawson, OwnIt Homes, Helix Legal and Books and Gifts Direct, the Office of the Commonwealth Games for Festival 2018, TAFE Queensland, Livvy + Harry, PPQ, Dancing CEOs, Taxi Council Queensland and Millionaires

P4 Group

Welcome to the New Era of P4 Group!

To our clients and colleagues Welcome to the new era of P4 Group! Today we launched a new look and feel to align with the impressive growth we have seen over the past 12 months, both within the team and within our client base After expanding our service offering to genuinely deliver on the integrated agency promise, P4 Group has grown its team of 15 to 26 experts across public relations, corporate communications, marketing, social media, digital strategy, graphic design, branding and stakeholder engagement Boasting a new tagline as ‘your reputation managers’, and a reinvigorated design that equally pays tribute to the company’s 23-year history – I’m excited to see what

Weekly Wrap 11th September – 17th September

Make it simple Make it memorable Make it inviting to look at Make it fun to read – Leo Burnett It’s hard to believe we are now officially in the final quarter of 2017 and, despite the speed at which the year is going, our team is continuing to produce incredible results for their clients  Below is a snapshot of last week’s success in our weekly wrap up - Choice, Passion, Life Last week our client Choice Passion Life (CPL) celebrated National Disability Action Week 2017 which focuses on empowering people with disabilities and improving access and inclusion throughout the community Our dedicated CPL team secured some fantastic coverage throughout the national awareness week, as

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Six Perks of Hiring an Integrated Communications Agency

We cannot accomplish all that we need to do without working together – Bill Richardson One thing many of us have seen over our years in the biz is that many organisations keep their PR, communications and digital activity separate Often, they split this activity among separate internal teams, or they work with multiple different agencies The thing is, in today’s hyper connected world, all of these things go together like peanut butter and jelly, cheese and wine, Netflix and pizza…you get it! What many people don’t realise is that when you bring these teams under one roof, you've got a force to be reckoned with Not to mention, you'll save a heap of time without having to

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Weekly Wrap 7th – 11th August

Success doesn’t come from what you do occasionally It comes from what you do consistently – Anonymous As we kick off another week, we take a moment to reflect on our team’s achievements from last week in our latest weekly wrap! Welcome back ACCU! We’re delighted to be working with the Queensland ANZAC Centenary Coordination Unit (ACCU) on a PR campaign to commemorate the 100 year anniversary of the Battle of Polygon Wood To honour the courage of the 57,000 Australian soldiers who made the ultimate sacrifice, a tree-planting ceremony will take place in Roma, Cloncurry, Cairns and Rockhampton on September 24th  We worked with the ACCU earlier this year on the Battle of Bullecourt

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Bridge to Brisbane

Weekly Wrap: 31st July – 4th August

Goodbye July and hello August! As we move through the second half of the year at full steam ahead, here are some of our team’s incredible achievements in our weekly wrap up A supersprint to success! The Virgin Australia Supercars Championship raced into town last weekend with the Coates Hire Ipswich Supersprint! The event was a huge success, with an eight per cent increase in ticket sales from last year! But the success extends well beyond the racetrack…our superstar Supercars team of Lily, Bec and Kate secured a HUGE 92 pieces of coverage for the event Well done to all involved - we can’t wait to see what the Vodafone Gold Coast 600 brings in October! It’s a race against the

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