Erin_R_wave

Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In this Five under Five, Erin shares her tips for engaging with your audience on social media 1 Be a story teller Regardless of your product or brand, you have a story to tell! Uncover this and take people on a journey with your content to allow them to connect with your brand at a deeper level 2 Spark up conversation Social channels are a two-way street Encourage your audience by asking questions, inviting suggestions, voting and sharing experiences 3 Be responsive Socials are 24/7 so brands need to keep up

Tags: , , , ,

microinfluencer blog

The Importance of the Micro-Influencer for your Marketing

You have probably heard about it, you may have even engaged with an influencer, but how much of your marketing goes towards influencer engagement and promotion For a lot of brands, this resource often goes untapped As the world evolves towards a more digital-centric focus, using influencers to help spread your messaging is only becoming more important What is a Micro-Influencer The term influencer has been thrown around a lot recently (especially if you have seen Frye Fest!) but the common understanding for many is that an influencer is social media’s version of a celebrity While this may be true for those with millions of followers, this is not where most of the marketing is (well,

Tags: , , , , ,

brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

Tags: , , , , , , , , ,

linkedin Marketing, Linkedin advertising

5 Ways LinkedIn Can Boost Your Business

How A LinkedIn Strategy Can Positively Impact Your Business LinkedIn can be one of two things to your business: yet another social platform you’ve probably forgotten the password for, or the most powerful tool in your hot little pocket When used right, LinkedIn can be a game changer to your business’ bottom-line Here are some thumb-stopping tips on how to nurture your company’s LinkedIn profile Source, attract and recruit incredible talent As with most industries, technology has changed the traditional HR world we used to know With over four million active Australian users online each month, the platform serves up prospective talent on a shiny silver platter Add-on services

Tags: , , , , , , ,

social media, facebook advertising, google, linkedin, instagram

Social Media Updates for 2018

New year, new social media update - nothing like kicking off 2018 with something new to digest  Thankfully for you, the P4 digital team constantly have their finger on the pulse, ready to adapt to the ever-changing world of digital marketing To ensure you start the year on the right foot (and don’t keep living in 2017) we have compiled a need-to-know guide on all things social media for 2018 to help you transition with ease Facebook If you haven’t been living under a rock this year, you would have heard of Mark Zuckerberg’s latest announcement on Facebook’s algorithm change – if you have no idea what we are talking about you can read his official statement here

Tags: , , , , ,

2017: A HUGE Year In Review

As 2017 draws to a close, the P4 team reflect on the year that was! Here are a few highlights from some of our team members, from what was one of the biggest years in our 23 year history Adrian, CEO and Founder For me, the highlight of 2017 was growing our marketing and digital teams Not only do we now have a full team of experienced marketing and communications strategists in-house, we also now offer a full suite of digital services – including design, social media content creation and advertising, SEO/SEM, eDM strategy and creation, video and web development Offering these all-encompassing services under one roof has not only proven beneficial to our existing client base, but we’ve

Tags: , , , , , ,

cathryn-lavery-67852-300×200

Weekly Wrap 28th August – 3rd September

“Marketing’s job is never done It’s about perpetual motion We must continue to innovate every day” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week Queensland Child Protection Week P4 Group is proud to be working with Queensland Child Protection Week again this year on raising the profile of all issues connected with child protection Last Thursday, as part of QCPW, a special ceremony was held at Parliament House to honour Queensland’s superheroes of child safety There are some incredible people walking among us - you can read about all the awards and winners

Tags: , , , , , , , , ,

event management

Weekly Wrap 14th August – 18th August

What a week! There may have only been four working days but the P4 team managed to achieve so much in a short time From festival openings to new findings, and even a feature on The Bachelor Australia – take a look at our weekly wrap from within the P4 office Mates4Mates Senate Inquiry This week the Senate released long-awaited findings of the Inquiry into suicide by veterans and ex-service personnel, titled The Constant Battle: Suicide by Veterans  Our client Mates4Mates provided a submission to this Inquiry in February this year and many of the recommendations made by the organisation were endorsed, making this a positive step forward for Australia’s veteran community In line

Tags: , , , , , , , , ,

Weekly Wrap 7th – 11th August

Success doesn’t come from what you do occasionally It comes from what you do consistently – Anonymous As we kick off another week, we take a moment to reflect on our team’s achievements from last week in our latest weekly wrap! Welcome back ACCU! We’re delighted to be working with the Queensland ANZAC Centenary Coordination Unit (ACCU) on a PR campaign to commemorate the 100 year anniversary of the Battle of Polygon Wood To honour the courage of the 57,000 Australian soldiers who made the ultimate sacrifice, a tree-planting ceremony will take place in Roma, Cloncurry, Cairns and Rockhampton on September 24th  We worked with the ACCU earlier this year on the Battle of Bullecourt

Tags: , , , , , ,

Weekly Wrap: 31st July – 4th August

Goodbye July and hello August! As we move through the second half of the year at full steam ahead, here are some of our team’s incredible achievements in our weekly wrap up A supersprint to success! The Virgin Australia Supercars Championship raced into town last weekend with the Coates Hire Ipswich Supersprint! The event was a huge success, with an eight per cent increase in ticket sales from last year! But the success extends well beyond the racetrack…our superstar Supercars team of Lily, Bec and Kate secured a HUGE 92 pieces of coverage for the event Well done to all involved - we can’t wait to see what the Vodafone Gold Coast 600 brings in October! It’s a race against the

Tags: , , , , , , , , ,

Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

Tags: , , , , , , , , ,

Authentic Marketing for Not-For-Profits: 5 Tips

If you’ve spent any time working in the not-for-profit sector recently, you will know that it can be a brutally competitive world, with things only set to get tougher On one hand, you’ve got the upper hand in representing a brand that is operating for public benefit, and, more often than not, meeting a community need On the other, it’s fiercely competitive when it comes to obtaining corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are a few things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social

Tags: , , , , , ,

Social Media for Different Industries – Who, What, When and WHY!

On any given day, a typical Facebook user is spending over 12 hours a week on Facebook For this reason, whether you're a luxury hotel chain, fashion boutique, burger restaurant or a financial planner, being active on social media is a must, and should be utilised effectively to reflect your overarching business strategy However, there is no one-size-fits-all approach: a corporate accounting firm's social media activity will vary dramatically from that of a luxury fashion label The key to understanding the when, where and what of your social media strategy is to first understand the who and why Who are you trying to speak to This means having an in-depth understanding of who your

Tags: , , , ,

shutterstock_577378582-300×200

5 Things You Can Do Today To Up Your Social Media Game

From an outsider’s perspective, managing social media for a business may seem like a lot of hard work Well dear friend, that’s because it is But understanding what success looks like to your business at a social level, means you can ensure your approach is playing the part it needs to be in your overall business and marketing strategy In the end, resulting in less work and more successes To help with this equation, we’ve identified five things you can be doing right now to enhance your current practises, and hopefully strike a little social media gold in the process Know your social media platforms and audiences Before you post that next piece of content on Facebook, ask

Tags:

Ten Tried & Tested Tips to Instantly Improve your Brand’s Social Presence

  Social media is like one of your babies, right You love it because it’s a labour of love and it’s yours But deep down, you can’t help but think… ‘Could it be better’

Tags: , , , , , ,