P4 Team

2017: A HUGE Year In Review

As 2017 draws to a close, the P4 team reflect on the year that was! Here are a few highlights from some of our team members, from what was one of the biggest years in our 23 year history Adrian, CEO and Founder For me, the highlight of 2017 was growing our marketing and digital teams Not only do we now have a full team of experienced marketing and communications strategists in-house, we also now offer a full suite of digital services – including design, social media content creation and advertising, SEO/SEM, eDM strategy and creation, video and web development Offering these all-encompassing services under one roof has not only proven beneficial to our existing client base, but we’ve

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Bridge to Brisbane

Weekly Wrap: 31st July – 4th August

Goodbye July and hello August! As we move through the second half of the year at full steam ahead, here are some of our team’s incredible achievements in our weekly wrap up A supersprint to success! The Virgin Australia Supercars Championship raced into town last weekend with the Coates Hire Ipswich Supersprint! The event was a huge success, with an eight per cent increase in ticket sales from last year! But the success extends well beyond the racetrack…our superstar Supercars team of Lily, Bec and Kate secured a HUGE 92 pieces of coverage for the event Well done to all involved - we can’t wait to see what the Vodafone Gold Coast 600 brings in October! It’s a race against the

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P4 Group’s Weekly Wrap – 7 April

“There is only one thing in the world worse than being talked about, and that is not being talked about” – Oscar Wilde As we near the end of another exceptionally busy week at P4 Group, we’re proud to share some of our team’s sensational achievements of the past seven days! National campaign launched to tackle PTSD Earlier this week, we were proud to launch the research findings of the Gallipoli Medical Research Foundation and RSL Queensland’s world-first PTSD Initiative – an unprecedented three-year study into the long-term physical impacts of post traumatic stress disorder P4 Group secured widespread national media coverage reaching an audience of more than 2 million,

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5 Things You Can Do Today To Up Your Social Media Game

From an outsider’s perspective, managing social media for a business may seem like a lot of hard work Well dear friend, that’s because it is But understanding what success looks like to your business at a social level, means you can ensure your approach is playing the part it needs to be in your overall business and marketing strategy In the end, resulting in less work and more successes To help with this equation, we’ve identified five things you can be doing right now to enhance your current practises, and hopefully strike a little social media gold in the process Know your social media platforms and audiences Before you post that next piece of content on Facebook, ask



Social Media Strategy 101: 5 Essential Tips

Knowing how to maximise your online presence can be overwhelming and labour-intensive, with the need for organisations to be present, up-to-date, relevant and responsive to customers at all times But by understanding the opportunities that exist in the digital space, and identifying what success looks like to your business at a social level, you can ensure your social media approach is playing the vital part it should be in your overall marketing strategy Before you dive in head first, here are some considerations from our Account Director Adam Brunes

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Ten Tried & Tested Tips to Instantly Improve your Brand’s Social Presence

  Social media is like one of your babies, right You love it because it’s a labour of love and it’s yours But deep down, you can’t help but think… ‘Could it be better’

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instagram advertising

Social Media Marketing: Instagram vs. Snapchat

In the age of social media, hashtags and 'regrams' are spread across the Insta-sphere, linking consumers to brands, movements, organisations and individuals This brings the relationship between a brand and their consumer closer than ever before – allowing for instant feedback, easily followed trends and accessible insights With the roll out of Instagram's highly controversial (yet now highly celebrated) Stories feature, it was always going to be interesting to see how Snapchat would fare in a world where ephemeral content is being embraced at lightning speed Many digital marketers were quick to throw in their two cents on the debate, and thankfully most have concluded that both

PR on mobile devices

Influencer Marketing – Where Traditional Marketing Meets New Media

Have you ever been scrolling through your Instagram feed, watching a YouTube video, pinning on Pinterest or playing your Snapchat stories to only find a celebrity raving about a new product Have you then gone and searched/purchased that same product because of their recommendation Enter influencer marketing  Whether it is a face mask, a new dress or a teeth whitening kit, what you are witnessing and taking part in is known as influencer marketing It’s the word of mouth of the 21st century, and it’s been happening right under your nose


NEWS FLASH: P4 Group Becomes Full-Service

We've taken things to a whole new level at P4 Group… Following a HUGE 2016, we’re proud to announce that the team of experts from Evoke Communications have joined the P4 Group fold, marking our agency’s transformation into a full-service marketing and communications agency as complete Not only is our office bursting at the seams with incredible talent, this move also has immense benefits for our current and prospective clients, as we can now offer a fully-integrated ‘one-stop-shop’ approach to marketing and communications P4 Group now offers communications and marketing strategy, publicity, digital, design, corporate communications and stakeholder relations all under one

Mobile Screen

Stop What You’re Doing, And Update Your Instagram App!

Our favourite app has just announced an exciting new update As of today, Instagram users can upload up to 10 photos AND videos in one post! When uploading, these posts are completely customisable – you can change the order, apply a filter to all photos at once, or edit them one-at-a-time A little square icon will appear over your post in your profile grid to show your followers that there’s more to see Simply #swipeleft to see them all! One thing to note, however, is that these posts have a single caption and are square only, for now… We’re HUGE fans of this Instagram update at P4 Group and feel that our clients will benefit from this immensely! We know all too well the

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Famils: How They Can Work Wonders For Your Brand

While it’s still hot, hot, hot outside, the hectic summer season in the hotel and tourism sector is beginning to wind down For our client, Seahaven Noosa, this means it’s the perfect time to kick off our media and influencer familiarisation (or famil) program for 2017! What's a famil If you haven’t heard of a famil before, the concept is based around inviting a journalist or social media influencer to experience your product or service, in the hope that they will write, post or blog about your brand to their audiences When executed correctly, a famil program will keep your brand front-of-mind for people already engaged with the brand, allow you to reach entirely new audiences

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Design and Development

Business Development: The art of finding a perfect match within the professional world

Sales-target driven business development has never been my thing I’m not a salesperson who sees the sport in the thrill-of-the-chase, seeking out any old client who has money to spend, romancing them and then locking them in with a pitch process full of bells and whistles used to seal the deal I am, after all, a tragic deep thinker who thrives on meaningful relationships So, while a realistic budget and timeframe is vital to a successful professional partnership, it should come as no surprise that working alongside clients who fit our agency’s skill set, and inspire and motivate our team is my thing But finding these match-made-in-heaven clients is rare (thankfully we have been

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Company Culture: It’s a Cultural Thing!

Public relations professionals are generally ‘people people’, but balancing skillsets, interests, experience and the right personality fits often requires careful consideration In a busy agency environment, company culture is paramount, and can often make or break both a business and the individuals that work with it As Team Leader at P4 Group, here are my top six tips for building and retaining the right team for your workplace Build a team that complements one another In agency land, no two days are ever the same and there’s no guarantee that today’s client portfolio will be the same in three months’ time As such, it’s important that your team canvasses a variety of


Organisation 101: Get yourself organised for 2017 with five simple tips.

Everyone has good intentions when it comes to being organised at work, but realistically, the thought of purchasing matching stationery, rainbow highlighters and post-it notes, and downloading a series of ‘organisation’ apps really just makes the whole exercise seem far too hard You don’t actually need fancy pens and notebooks to get yourself organised, so here are five tips to save you time, calm your mind and give your colleagues serious inbox-envy 1 Treat your inbox like a filing cabinet There are two types of people in the world - those who file their emails and can always find the information/contact/attachment they need, and those who don’t I know which I’d rather

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