first year of pr blog

6 Key Learnings from My First Year Working in PR

My first 18 months working in the communications industry has been a combination of many things, however the most obvious words to describe it are exciting and challenging As my first full-time gig, the experience working at P4 Group has offered me ample opportunities to grow as an emerging professional, as well as teaching me plenty of lessons along the way Whether you’re chasing your dream grad job or have just commenced your first PR role in an agency, hopefully my experience in the first 12 months working agency-side will help prepare you for yours! Since my very first Introduction to Public Relations in a lecture at QUT, I knew this was an industry I wanted to be in and with

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PROI p4 blog

PROI: What Does It Mean?

As you may have seen on our website, e-signatures and newsletters, P4 Group is one of a handful of Australian agencies that are a part of PROI Worldwide – a network of international, independently owned agencies, with over 75 partner agencies across five continents, 50 countries and 100+ cities But what does being a part of this cohort actually mean, and how does it benefit our staff, clients and agency as a whole  To help you better understand, below are five of the pros of being a PROI member: 1 We’re leading the way: PROI partners are usually the leading, or largest, independent PR firms in their markets and must meet stringent criteria before they are approved for membership

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newsjacking

How News jacking Can Benefit Your Business

An integral part of my role as an Account Manager in the PR and communications industry is to ensure I have my finger on the pulse of breaking news across multiple subject matters – that is, knowing who is talking about what and when, finding out why this is a hot topic and, most importantly, seeing if we can capitalise on this for a client In layman’s terms, if there is an opportunity to leverage your client and increase their chances of appearing in the media, then there’s an opportunity to ‘newsjack’ To further explain this, I’ve shared the ins and outs of newsjacking below, as well as offering some insights into how this PR tactic could benefit your business in the

Pria Awards

P4 Group honoured at the 2018 PRIA National Golden Target Awards

Following a year of consistently delivering strategic campaigns that drive real change for our clients, we were ecstatic to walk out as award winners at the Public Relations Institute of Australia (PRIA) National Golden Target Awards (GTAs), held in Sydney Following our success locally at State Awards event earlier this month, last night’s event saw our team awarded Best Pro Bono Campaign of the Year, for Women’s Legal Service Queensland’s (WLSQ) annual Dancing CEOs event P4 Group was engaged to use publicity activity to drive hype around the event, to assist with the 2018 fundraising goal of $250,000 We took a ‘pitch and plan’ approach to publicity, identifying media angles

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P4 Group recognised at the 2018 PRIA Golden Target Award State Finals

After a stellar year of delivering strategic, results-driven campaigns for clients, P4 Group was recognised at the Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) last night, taking out awards in the Major Campaign, Pro Bono Campaign, Integrated Marketing and Communication Campaign and Consumer Campaign categories Speaking on the success of the night, P4 Group’s CEO, Adrian Basile, said he was proud of everyone involved in the award-winning campaigns "The team at P4 Group continually go above and beyond to deliver results to clients, so it’s no surprise that their hard work was recognised against some very deserving competition at the State GTAs last

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paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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5, 6, 7, Donate! Q&A With Women’s Legal Service Queensland on Dancing CEOs

P4 Group Client Spotlight: Women's Legal Service Queensland Whether you’re passionate about supporting Queenslanders in need, or like to think you would have made a fantastic judge on So You Think You Can Dance, you’re going to want to know what these two things have in common The answer An annual fundraising event for Women’s Legal Service Queensland by the name of Dancing CEOs Each year, twelve CEOs take the stage at Brisbane City Hall to bust out their best moves for an even better cause That cause is Women’s Legal Service Queensland (WLSQ), a specialist community legal centre providing free legal and social work services to Queensland women and their children in instances of

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Client Spotlight: Spicers Retreats

P4 Group currently work with Spicers Retreats on a public relations activity for the each of the Group's luxury hotels and retreats We sat down with Marina Musumeci, Group Marketing Manager, to chat a little more about the Spicers brand and our partnership as an agency Who is Spicers Retreats Spicers Retreats is a collective eight, soon to be nine, luxurious retreats offering relaxed accommodation, gourmet dining and spa facilities, located across South East Queensland and New South Wales How long have you been a client of P4 We have worked with P4 Group for almost two years  Throughout that time we've found P4 to be extremely adaptable in terms of providing strong support to meet our

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Festival 2018: P4’s Top Picks For This Week

The Gold Coast 2018 Commonwealth Games is well underway, and alongside the action-packed sporting calendar sits Festival 2018 – Queensland’s largest-ever arts and culture festival, boasting 12 days of entertainment across the Gold Coast, Brisbane, Cairns and Townsville Running from 4-15 April 2018, Festival 2018 includes an array of world premieres and community events spanning music, dance, circus, visual art, performance, theatre and more Last week we saw the likes of Amy Shark, The Cat Empire, and Circa’s Rite take to Festival 2018 stages for these free public events as part of the state-wide program But there’s more to see this week if you have time, so check out our

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Thinking of studying PR? Here’s a graduate’s take on that idea.

If you’re in your final year of high school and thinking of studying PR, or at the pointy end of having to choose your major, my simple advice is: go for it! Although, since you’ve made the effort to do your research, I’ll provide you with some advice that’s a little more complex than three fleeting syllables I recently graduated from a dual-degree in Business (Public Relations) and Creative Industries (Fashion) from Queensland University of Technology I’m often told by others that I’m someone that can be easily convinced, so when my sister suggested I should pursue a career in PR, my answer was something along the lines of ‘OK’ In signing up to my PR major, I wasn’t

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public relations, media

New Year, New PR Industry: Predicted Shake-Ups for 2018

We’ve upped our daily treat consumption from 0 to ‘I’ve got to stop eating!’ with the endless amount of baked goods on offer, and we’re officially sick of hearing Mariah Carey spinning on repeat – yep, Christmas has been and gone! With the New Year in full swing, we switch our minds to the excitement ahead, which includes a barrage of resolutions we probably won’t end up keeping, and some welcome advancements to our ever-changing industry So what are the shake-ups headed for PR in Australia in 2018 It’s always said that PR professionals wear multiple hats, and we’re certainly not just publicists here at P4 Group - we’re fortune-tellers too! Here’s what we’re

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2017: A HUGE Year In Review

As 2017 draws to a close, the P4 team reflect on the year that was! Here are a few highlights from some of our team members, from what was one of the biggest years in our 23 year history Adrian, CEO and Founder For me, the highlight of 2017 was growing our marketing and digital teams Not only do we now have a full team of experienced marketing and communications strategists in-house, we also now offer a full suite of digital services – including design, social media content creation and advertising, SEO/SEM, eDM strategy and creation, video and web development Offering these all-encompassing services under one roof has not only proven beneficial to our existing client base, but we’ve

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marketing communications

7 Things Every Communications Professional Wants You To Know About Their Job

Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not

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Weekly Wrap 18th September – 24th September

"Doubt kills more dreams than failure ever will” – Karim Seddiki And just like that we are already halfway through September! Here are a handful of highlights from the past seven days that we’re thrilled to share with you in our weekly wrap London Grammar hits Brisbane          The incredible London Grammar arrived in town last week to perform as one of Brisbane Festival’s headline acts! They performed alongside festival favourites, James Vincent McMorrow, Kite String Tangle, Mansionair and Wafia in an exclusive Brisbane Festival event at the Riverstage - read about the phenomenal English trio in Brisbane Times here Commemorating the Battle of Polygon Wood We’ve

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Weekly Wrap 11th September – 17th September

Make it simple Make it memorable Make it inviting to look at Make it fun to read – Leo Burnett It’s hard to believe we are now officially in the final quarter of 2017 and, despite the speed at which the year is going, our team is continuing to produce incredible results for their clients  Below is a snapshot of last week’s success in our weekly wrap up - Choice, Passion, Life Last week our client Choice Passion Life (CPL) celebrated National Disability Action Week 2017 which focuses on empowering people with disabilities and improving access and inclusion throughout the community Our dedicated CPL team secured some fantastic coverage throughout the national awareness week, as

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The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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Weekly Wrap 4th September – 10th September

"Nothing great was ever achieved without enthusiasm" - Ralph Waldo Emerson Lights, camera, action! Last week went by in a flash – check out this summary of everything we got up to in P4 HQ Brisbane Festival is on! It’s here! It’s finally here! Saturday 9th September marked the official launch of Brisbane Festival and it’s safe to say the weekend was chock-full of great entertainment and everything PINK! Our dedicated #Brisfest team have already achieved some amazing results to date, with over 162 pieces of media coverage secured in the week leading up to the launch and a total of 650 pieces to date!  Read all about the glitz and glamour of the weekend in The Courier Mail

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Weekly Wrap 28th August – 3rd September

“Marketing’s job is never done It’s about perpetual motion We must continue to innovate every day” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week Queensland Child Protection Week P4 Group is proud to be working with Queensland Child Protection Week again this year on raising the profile of all issues connected with child protection Last Thursday, as part of QCPW, a special ceremony was held at Parliament House to honour Queensland’s superheroes of child safety There are some incredible people walking among us - you can read about all the awards and winners

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Weekly Wrap 21st August – 27th August

Talent wins games, but teamwork and intelligence wins championships – Michael Jordan What a week! Here’s what’s happened in the wonderful world of P4 Group during the last week #BESTTIMEBNE On Sunday August 27, thousands of people took to the streets to enjoy Brisbane’s best fun run! Bridge to Brisbane Day 2017 saw 30,000 participants pound over the Story Bridge and raise almost $700,000 for deserving charities Not only did Sunday mark the 21st Bridge to Brisbane Day; it was also the tenth time P4 Group have worked on this project! P4’s terrific trio of Lauren, Sophie and Dani worked hard to ensure that this year’s campaign built on the success of the last – and they

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event management

Weekly Wrap 14th August – 18th August

What a week! There may have only been four working days but the P4 team managed to achieve so much in a short time From festival openings to new findings, and even a feature on The Bachelor Australia – take a look at our weekly wrap from within the P4 office Mates4Mates Senate Inquiry This week the Senate released long-awaited findings of the Inquiry into suicide by veterans and ex-service personnel, titled The Constant Battle: Suicide by Veterans  Our client Mates4Mates provided a submission to this Inquiry in February this year and many of the recommendations made by the organisation were endorsed, making this a positive step forward for Australia’s veteran community In line

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P4 Group’s Top Picks for Brisbane Festival 2017

Brisbane Festival is one of Queensland’s largest arts festivals, taking over our beautiful river city from 9 – 30 September with a jam-packed program of dance, theatre, comedy, music, family events, free activities, and wrapping up with the iconic Sunsuper Riverfire With so many different shows and events on offer, it can be a tricky process to whittle down your list of must-see’s and must-do’s  But fear not, the team at P4 Group have put together their top picks from this year’s Brisbane Festival program to lend a helping hand Check them out below! “Terror! A choose-your-own-adventure Goosebumps-esque show for adults Amazing Count me in! - Kate, Account

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Weekly Wrap 7th – 11th August

Success doesn’t come from what you do occasionally It comes from what you do consistently – Anonymous As we kick off another week, we take a moment to reflect on our team’s achievements from last week in our latest weekly wrap! Welcome back ACCU! We’re delighted to be working with the Queensland ANZAC Centenary Coordination Unit (ACCU) on a PR campaign to commemorate the 100 year anniversary of the Battle of Polygon Wood To honour the courage of the 57,000 Australian soldiers who made the ultimate sacrifice, a tree-planting ceremony will take place in Roma, Cloncurry, Cairns and Rockhampton on September 24th  We worked with the ACCU earlier this year on the Battle of Bullecourt

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Weekly Wrap: 31st July – 4th August

Goodbye July and hello August! As we move through the second half of the year at full steam ahead, here are some of our team’s incredible achievements in our weekly wrap up A supersprint to success! The Virgin Australia Supercars Championship raced into town last weekend with the Coates Hire Ipswich Supersprint! The event was a huge success, with an eight per cent increase in ticket sales from last year! But the success extends well beyond the racetrack…our superstar Supercars team of Lily, Bec and Kate secured a HUGE 92 pieces of coverage for the event Well done to all involved - we can’t wait to see what the Vodafone Gold Coast 600 brings in October! It’s a race against the

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Event Planning: Five Key Tips For Success

When it comes to event planning, it's important to make sure that everything runs as smoothly as possibleor at least, that's how it must appear to guests! Events can range from large galas and media launches to stakeholder luncheons and bespoke experiences…and these only scratch the surface! However, the very nature of it being an “event” means that it will be memorable and leave a lasting impression on those in attendance There’s so much to consider when it comes to event planning, from budget and guests to location and food, and everything in between Here are our top tips that you can implement from the get-go to ensure your event is a success The secret: planning is

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Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

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Five Myths About Investing In Communication

Interestingly, communication is among the most misunderstood professions in business As an industry, we haven’t excelled in doing for ourselves what we do for others every day Isn’t life funny like that If you’re our client, we’ll find your audience and educate them about who you are and why they should care, in a way that is meaningful and memorable Yet what comes to mind when you think about public relations Absolutely Fabulous, darling Marketing Mad Men Social media Brunch photos, filtered selfies, #blessed These perceptions don’t even scratch the surface of what communications professionals actually do from day to day So without further ado, join us as we dispel some of

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Authentic Marketing for Not-For-Profits: 5 Tips

If you’ve spent any time working in the not-for-profit sector recently, you will know that it can be a brutally competitive world, with things only set to get tougher On one hand, you’ve got the upper hand in representing a brand that is operating for public benefit, and, more often than not, meeting a community need On the other, it’s fiercely competitive when it comes to obtaining corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are a few things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social

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Marketing Strategy: Get Bang For Your Buck Even Without A Big Budget

As another financial year is quickly coming to a close, it might be time to take a good look at your marketing strategy (or lack thereof) to ensure next year’s budget is wisely allocated and your efforts are getting maximum results for your spend Businesses often make the mistake of thinking they need to be everywhere doing everything Having a scattergun approach to social media advertising, Google-remarketing and influencer campaigns, coupled with traditional PR, advertising and marketing campaigns won’t always mean your efforts are effective Without strategy behind these activities, your efforts can quite often lose focus, resulting in bad spending decisions Investing in

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Weekly Wrap: 10-14 April – P4 Group

  “Success usually comes to those who are too busy to be looking for it” – Henry David Thoreau At P4 Group, a short week certainly doesn’t mean reduced output! Here are a handful of highlights as we hopped towards the Easter long weekend We heart Green Heart We’re excited to welcome a new client to the P4 family – CitySmart; an initiative of Brisbane City Council CitySmart is currently delivering $25 million worth of projects, with another $290 million in the pipeline, all designed to contribute to Brisbane’s economic growth and reduce our environmental impact We'll be managing media relations for the upcoming Green Heart Fair on 4 June; Brisbane’s biggest community

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A Publicist’s Guide To Confidence: How To Nail It Even When You’re Not

As a Senior Account Executive, I’m still fairly junior in the world of PR and Communications While I’ve worked in the industry for more than five years in PR, events, external and internal comms, creative and corporate writing (and the list goes on), I still find myself a little nervous picking up the phone with an important pitch to a big name journalist or presenting a strategy to a major client for the first time Part of a publicist’s role is to be calm and confident at all times, and keep those around them feeling the same And you know what We nail it every time But that doesn’t mean we’re not battling some nerves on the inside I’m a firm believer that nerves are a

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NEWS FLASH: P4 Group joins PROI, partnering with PR agencies worldwide

The PROI Worldwide has further cemented its international reach with yet another Australian-based agency to join the fold, with Queensland-based integrated marketing communications agency, P4 Group, becoming the fifth Australian-based global partner Adrian Basile, CEO of P4 Group, said that becoming a member of PROI Worldwide is as much about enhancing the learning and development opportunities of his team as it is about working alongside and sharing knowledge with other like-minded business leaders from around the globe “P4 Group is made up of a team of highly creative dedicated professionals who are constantly seeking opportunities to strengthen their skill set Collaborating and

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Social Media Strategy 101: 5 Essential Tips

Knowing how to maximise your online presence can be overwhelming and labour-intensive, with the need for organisations to be present, up-to-date, relevant and responsive to customers at all times But by understanding the opportunities that exist in the digital space, and identifying what success looks like to your business at a social level, you can ensure your social media approach is playing the vital part it should be in your overall marketing strategy Before you dive in head first, here are some considerations from our Account Director Adam Brunes

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Ten Tried & Tested Tips to Instantly Improve your Brand’s Social Presence

  Social media is like one of your babies, right You love it because it’s a labour of love and it’s yours But deep down, you can’t help but think… ‘Could it be better’

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Famils: How They Can Work Wonders For Your Brand

While it’s still hot, hot, hot outside, the hectic summer season in the hotel and tourism sector is beginning to wind down For our client, Seahaven Noosa, this means it’s the perfect time to kick off our media and influencer familiarisation (or famil) program for 2017! What's a famil If you haven’t heard of a famil before, the concept is based around inviting a journalist or social media influencer to experience your product or service, in the hope that they will write, post or blog about your brand to their audiences When executed correctly, a famil program will keep your brand front-of-mind for people already engaged with the brand, allow you to reach entirely new audiences

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Business Development: The art of finding a perfect match within the professional world

Sales-target driven business development has never been my thing I’m not a salesperson who sees the sport in the thrill-of-the-chase, seeking out any old client who has money to spend, romancing them and then locking them in with a pitch process full of bells and whistles used to seal the deal I am, after all, a tragic deep thinker who thrives on meaningful relationships So, while a realistic budget and timeframe is vital to a successful professional partnership, it should come as no surprise that working alongside clients who fit our agency’s skill set, and inspire and motivate our team is my thing But finding these match-made-in-heaven clients is rare (thankfully we have been

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Company Culture: It’s a Cultural Thing!

Public relations professionals are generally ‘people people’, but balancing skillsets, interests, experience and the right personality fits often requires careful consideration In a busy agency environment, company culture is paramount, and can often make or break both a business and the individuals that work with it As Team Leader at P4 Group, here are my top six tips for building and retaining the right team for your workplace Build a team that complements one another In agency land, no two days are ever the same and there’s no guarantee that today’s client portfolio will be the same in three months’ time As such, it’s important that your team canvasses a variety of

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Turning an Internship into the Dream Job – 7 Tips

Turning an internship into a job isn’t just something people tell you to help you sleep at night – it is absolutely possible! The marketing and communications industry is a competitive one, and decision-makers in agencies are always scouting to snap up great talent just as much as graduates are eagerly searching for the perfect first job I started as an intern at P4 Group in April 2016, and in June, I commenced my role as an Account Coordinator, working part-time while I completed my studies Kicking off the New Year with a bang, I’m now working full-time as an Account Executive, and loving every minute of it! However, if you think these kinds of opportunities are going to be

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Perfect Story Placement: Our Top 5 Tips

One essential thing to know in this industry is the necessity of a good story and how to get it published where you want it to be A perfectly placed and delivered story can do wonders for your client – it builds their brand, positions them as experts and thought leaders, and increases their credibility However, getting your story noticed can be a challenge with journos, who often receive hundreds of pitch emails per day Here are a few top tips to ensure your story ideas stand out from the rest 1 Know your audience What is your story about and who do you want to read it Do some research – make sure that when you’re searching for the ideal media outlet to pitch your story to, you

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P4 Takes on Brisbane Festival

This September the P4 Group team took on Brisbane Festival, Queensland’s largest arts festival with an exciting program of music, theatre, dance, comedy opera, circus and much more - making up 70 productions and 540 performances Each year Brisbane Festival paints the town pink for 22 days in September The festival theme for 2016 was “Welcome to Youtopia”, encouraging festival goers to step outside their comfort zones and truly embrace the full festival experience P4 Group were completely immersed in the Youtopian paradise and were able to produce some fantastic results for the client The P4 Group team achieved, over2000 media clips, generating a potential reach of 46,560,863

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Five awesome things to do in Brisbane this November

As the jacarandas bloom and Brisbane heats up, take a look at P4 Group’s tips for an epic November in the Brisbane river city Start the month in style Brisbane Racing Club  has a range of Spring Racing Carnival events including St Vincent’s Private Hospital Stakes Family Day, on November 5th,  and  is a race day the whole family can enjoy Eye-opening experiences Embrace these beautiful spring-summer evenings at the Ben and Jerry’s Open Air Cinema! Take yourself to South Bank’s Rainforest Green to enjoy some of the latest flicks, or get nostalgic on Time Travel Tuesdays, with old movies like Romeo and Juliet and Willy Wonka and the Chocolate Factory on

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