Content Marketing

NOT-FOR-PROFIT MARKETING: 5 WAYS TO CUT THROUGH THE NOISE

If you’ve spent time working in the not-for-profit sector recently, you’ll know it’s a fiercely competitive world With things only set to get tougher On one hand, you’ve got the public benefit or community trump card to play your way On the other, it’s dog-eat-dog competitive when it comes to securing social cut-through, worthy media attention, corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are five things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social engagement 1 Cut to the

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st josephs school, public relations

Inspiring a Brand Evolution for Leading Toowoomba School

St Joseph’s College is a secondary school based in Toowoomba, Queensland, with more than 60 years’ experience providing exceptional Christian education P4 Group was chosen to work with the St Joseph's team to revitalise the school's brand and bring the brand to life through a fully integrated marketing and communications strategy St Joseph's wanted to achieve key outcomes from this brief with P4 Group including: Shape a new brand definition and positioning to re-establish market foothold Revitalise the brand identity with a contemporary feel Identify and leverage opportunities to communicate the new brand with target audiences P4 Group marketing, communications and

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new year new marketing blog

New Year, New… Marketing?

We may be through January already (how did that happen!), but there’s still time to reflect on the weeks, months and years past and look ahead to what you’d like to achieve in the New Year That shiny new gym membership aside, it’s also a good time to think about the top goals you want to see your business achieve in 2019 Here are four things to think about to get your marketing moving, now: 1 Don’t fail to plan Sticking to the plan often falls to the wayside when things get busy – you’re only human, after all Tactical activities are important when it comes to getting things done but make sure you take this time to look at the bigger picture, pull together a plan and

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