You have probably heard about it, you may have even engaged with an influencer, but how much of your marketing goes towards influencer engagement and promotion For a lot of brands, this resource often goes untapped As the world evolves towards a more digital-centric focus, using influencers to help spread your messaging is only becoming more important What is a Micro-Influencer The term influencer has been thrown around a lot recently (especially if you have seen Frye Fest!) but the common understanding for many is that an influencer is social media’s version of a celebrity While this may be true for those with millions of followers, this is not where most of the marketing is (well,

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