Content Marketing

NOT-FOR-PROFIT MARKETING: 5 WAYS TO CUT THROUGH THE NOISE

If you’ve spent time working in the not-for-profit sector recently, you’ll know it’s a fiercely competitive world With things only set to get tougher On one hand, you’ve got the public benefit or community trump card to play your way On the other, it’s dog-eat-dog competitive when it comes to securing social cut-through, worthy media attention, corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are five things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social engagement 1 Cut to the

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using video for search engine marketing

The Power of Video

 The power of video by Bec Kowald If there were a battle between text and video, video would win every single time The human brain process images 60,000 times faster than text So, it shouldn’t be a surprise that vision is one of our most dominate senses, as our brains are constantly transmitting visual messages With the rise in smartphones usage, videos have become increasingly more accessible, allowing people to watch, learn and be influenced on the go It’s not hard to see that video is one of the most versatile and profitable marketing tools out there right now The new landscape of content marketing is changing how brands are interacting with their

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Social Media

Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In this Five under Five, Erin shares her tips for engaging with your audience on social media 1 Be a story teller Regardless of your product or brand, you have a story to tell! Uncover this and take people on a journey with your content to allow them to connect with your brand at a deeper level 2 Spark up conversation Social channels are a two-way street Encourage your audience by asking questions, inviting suggestions, voting and sharing experiences 3 Be responsive Socials are 24/7 so brands need to keep up

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BGD-Stats

Business Booming for Australian Retail Client

Books and Gifts Direct is Australia's largest direct seller of books and gifts They sell products from lunchrooms and reception desks in more than 25,000 workplaces around Australia, and now also sell online P4 Group was engaged as an extension of the Books & Gifts Direct team, managing all online and offline marketing activities In 2019, it was identified that there was a need for a new way to recruit franchisees who deliver the company’s products and interact with businesses who have display boxes Previously, traditional advertising, such as radio and letterbox flyers, were used to recruit franchisees This method was expensive and did not often result in a positive Return on

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microinfluencer blog

The Importance of the Micro-Influencer for your Marketing

You have probably heard about it, you may have even engaged with an influencer, but how much of your marketing goes towards influencer engagement and promotion For a lot of brands, this resource often goes untapped As the world evolves towards a more digital-centric focus, using influencers to help spread your messaging is only becoming more important What is a Micro-Influencer The term influencer has been thrown around a lot recently (especially if you have seen Frye Fest!) but the common understanding for many is that an influencer is social media’s version of a celebrity While this may be true for those with millions of followers, this is not where most of the marketing is (well,

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