Public Relations

PR’s not-so-dirty trick of the trade: how to spin a good PR story

PR’s not-so-dirty trick of the trade: how to spin a good PR story I’m here to talk to you about PR’s dirty word – spin In this industry we get our fair share of name-calling: flacks, spin kings – even the term ‘PR’ is sometimes met with ‘knowing’ smiles from those who think our jobs are all about cover-ups, manipulation and saving face in a crisis Popular TV shows like Flack and Scandal perpetuate this image, and don’t get me started on SITC’s Samantha But while some people only believe in PR in a crisis (or think it’s all about drinking cosmos and schmoozing celebs); true believers use our PR powers even in times of smooth sailing, because they know a

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communication strategies

Preparing for Change with Strategic Communications

Commencing in 2018, the Australian Government’s Royal Commission into Aged Care Quality and Safety is an industry-changing initiative Our client, a Queensland provider of aged care services, engaged P4 Group to advise on and deliver a proactive corporate communications and engagement strategy to support the organisation during a period of industry transformation Our client wanted to achieve key outcomes through this brief with P4 Group, including: Articulate the position of the organisation Inform staff, residents and the community Establish a plan for engagement and communication Inform internal leadership around the 18-month process Maintain high performing business

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st josephs school, public relations

Inspiring a Brand Evolution for Leading Toowoomba School

St Joseph’s College is a secondary school based in Toowoomba, Queensland, with more than 60 years’ experience providing exceptional Christian education P4 Group was chosen to work with the St Joseph's team to revitalise the school's brand and bring the brand to life through a fully integrated marketing and communications strategy St Joseph's wanted to achieve key outcomes from this brief with P4 Group including: Shape a new brand definition and positioning to re-establish market foothold Revitalise the brand identity with a contemporary feel Identify and leverage opportunities to communicate the new brand with target audiences P4 Group marketing, communications and

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