2017: A HUGE Year In Review

As 2017 draws to a close, the P4 team reflect on the year that was! Here are a few highlights from some of our team members, from what was one of the biggest years in our 23 year history Adrian, CEO and Founder For me, the highlight of 2017 was growing our marketing and digital teams Not only do we now have a full team of experienced marketing and communications strategists in-house, we also now offer a full suite of digital services – including design, social media content creation and advertising, SEO/SEM, eDM strategy and creation, video and web development Offering these all-encompassing services under one roof has not only proven beneficial to our existing client base, but we’ve

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Seven Ways to Increase Community Engagement Levels in Infrastructure Projects

“An engaged woman is always more agreeable than a disengaged She is satisfied with herself Her cares are over, and she feels that she may exert all her powers of pleasing without suspicion All is safe with a lady engaged; no harm can be done” – Jane Austen Over the last 15 years, I have been working on delivering stakeholder and community engagement strategies on large infrastructure projects While each project has been vastly different from the next, one question continues to haunt me: “Why do people disengage in community engagement activities” The idea is that by reflecting on this from project to project, I will be better equipped for the next project that comes my way

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Business Development: The art of finding a perfect match within the professional world

Sales-target driven business development has never been my thing I’m not a salesperson who sees the sport in the thrill-of-the-chase, seeking out any old client who has money to spend, romancing them and then locking them in with a pitch process full of bells and whistles used to seal the deal I am, after all, a tragic deep thinker who thrives on meaningful relationships So, while a realistic budget and timeframe is vital to a successful professional partnership, it should come as no surprise that working alongside clients who fit our agency’s skill set, and inspire and motivate our team is my thing But finding these match-made-in-heaven clients is rare (thankfully we have been

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Eight key tips to effective stakeholder management and community engagement

Creating effective stakeholder management strategies is often easier said than done – there is no “one size fits all” approach Here are my tips to delivering best practice stakeholder engagement solutions 1 Always seek and share knowledge Read widely and always ask questions Get together with people in similar roles and in the industry to understand the lessons learned on their projects so that you don’t make the same mistakes Forget about competitor advantage…let’s engage in tried and tested ways with our stakeholders As well as seeking advice from others, be sure to share your own experiences For the not so experienced among us, start going to courses and

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