aged care community

Preparing for Change with Strategic Communications

Commencing in 2018, the Australian Government’s Royal Commission into Aged Care Quality and Safety is an industry-changing initiative Our client, a Queensland provider of aged care services, engaged P4 Group to advise on and deliver a proactive corporate communications and engagement strategy to support the organisation during a period of industry transformation Our client wanted to achieve key outcomes through this brief with P4 Group, including: Articulate the position of the organisation Inform staff, residents and the community Establish a plan for engagement and communication Inform internal leadership around the 18-month process Maintain high performing business

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BGD-Stats

Business Booming for Australian Retail Client

Books and Gifts Direct is Australia's largest direct seller of books and gifts They sell products from lunchrooms and reception desks in more than 25,000 workplaces around Australia, and now also sell online P4 Group was engaged as an extension of the Books & Gifts Direct team, managing all online and offline marketing activities In 2019, it was identified that there was a need for a new way to recruit franchisees who deliver the company’s products and interact with businesses who have display boxes Previously, traditional advertising, such as radio and letterbox flyers, were used to recruit franchisees This method was expensive and did not often result in a positive Return on

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st josephs

Inspiring a Brand Evolution for Leading Toowoomba School

St Joseph’s College is a secondary school based in Toowoomba, Queensland, with more than 60 years’ experience providing exceptional Christian education P4 Group was chosen to work with the St Joseph's team to revitalise the school's brand and bring the brand to life through a fully integrated marketing and communications strategy St Joseph's wanted to achieve key outcomes from this brief with P4 Group including: Shape a new brand definition and positioning to re-establish market foothold Revitalise the brand identity with a contemporary feel Identify and leverage opportunities to communicate the new brand with target audiences P4 Group marketing, communications and

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PPQ Emoji plates

Promoting a World-First Offering

P4 Group is part of the Personalised Plates Queensland (PPQ) team delivering public relations, media and influencer strategies for consumer campaigns P4 Group was tasked with promoting the launch of a world-first Emoji Plates in 2019, for which PPQ wanted to achieve key objectives: Generate pre-registrations before the launch Promote the launch of Emoji Plates to Queensland drivers Generate awareness of the initiative outside Queensland The launch provided Queensland drivers the opportunity to ‘add a little character’ to their plates by adding one of five emojis, including ‘cool sunglasses’ and ‘heart eyes’ All revenue from plate sales goes to supporting Queensland

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