Public Relations

PR’s not-so-dirty trick of the trade: how to spin a good PR story

PR’s not-so-dirty trick of the trade: how to spin a good PR story I’m here to talk to you about PR’s dirty word – spin In this industry we get our fair

Tags: , , , ,

Content Marketing

NOT-FOR-PROFIT MARKETING: 5 WAYS TO CUT THROUGH THE NOISE

If you’ve spent time working in the not-for-profit sector recently, you’ll know it’s a fiercely competitive world With things only set to get tougher On one

Tags: , , , ,

Community Engagement

Engaging Rural and Regional Communities

Engaging Rural and Regional Communities With seven million people living in remote areas across Australia, understanding the different approach and tailored

Tags: , , , ,

using video for search engine marketing

The Power of Video

 The power of video by Bec Kowald If there were a battle between text and video, video would win every single time The human brain process images 60,000

Tags: , , , ,

Social Media

Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In

Tags: , , , ,

communication strategies

Preparing for Change with Strategic Communications

Commencing in 2018, the Australian Government’s Royal Commission into Aged Care Quality and Safety is an industry-changing initiative Our client, a Queensland provider

Tags: , ,