I am in my final semester of a Master of Digital Communications degree at QUT and over the past six weeks I have completed an internship with P4 Group. I wanted to do an internship to cement the things I’ve learned over the course of my degree and to gain some practical knowledge and experience. No class or assignment at Uni can compare to the experience of being amongst communication professionals in the office and being assigned tasks from real-life clients to work on!
The main thing I’ve learned through my experience at P4 is how a professional communications agency operates and what a typical day at work looks and feels like. The team at P4 were super supportive in tailoring my internship to my personal interests and goals, and I got to work on lots of exciting digital communications projects. I learned what it’s like to create social media content for a variety of different clients and it was so rewarding to see my work posted to high-profile pages with thousands of followers.
The thing that surprised me most was how professionally the internship was run and the way I was always busy and being given different tasks to complete. Each day I had my own structured workload assigned to me which meant I was always focused on one task, allowing me to really become immersed in what I was doing.
The best part of being an intern at P4 was being able to network and gain advice from professionals in the industry. The feedback and guidance I received was so helpful and I’m sure I will take it with me throughout my professional career. I was also able to narrow down my perception of what I’d like to do when I graduate, and I now have a clearer idea of what kind of positions I’d like to apply for next year.
The hardest part of being an intern for me was being confident enough to believe my work was up to standard for a professional communications agency. Submitting an assignment at Uni is one thing, but it can be even more daunting when there are real clients at stake. The team at P4 were really encouraging and supportive, and I was able to improve my quality of work and general skills through the feedback I was given.
I would highly recommend an internship at P4 for any student who wants to gain some practical experience and build their confidence. I feel more excited and ready to finish my degree and enter the workforce because of my internship at P4 Group.
Written by Katie Fotheringham