In our previous blog, you learned how to identify our audience and determine where they are consuming your content. Now you know who and where to find them, its time to capture the editor/ journalist/ producer’s attention.
Earned media coverage involves brand endorsements and mentions voluntarily given by others and can be a powerful method of amplifying your external communications strategy and reaching your target audience. ‘Traditional media’ aka TV, print/online and radio can often seem impenetrable, however there are ways to maximise your success. To position your business in a positive light, you need to build credibility to bolster a strong story. These are the non-negotiables media MUST have when you share your story to get cut through.