Here we were thinking that Q1 of 2021 was pretty good—but that was just a taste! It's been a jam-packed few months for everyone at P4 Group. Our creative, digital and PR teams have worked in sync to produce some incredible work and huge client wins over the last few months.
We’ve launched several exciting hospitality spaces across the Gold Coast and Brisbane including Palette Restaurant and The Exhibitionist Bar in HOTA, Iris Rooftop and The Vault. The team produced standout content for the venues and welcomed hundreds of key media and excited locals to a number of opening events. Additional creative efforts saw the development of a special Anzac Day video for Legacy Brisbane and an entirely refreshed brand personality for AAPM. P4 Group was also responsible for concepting and driving a major community impact campaign with Multicultural Australia that will better Queensland’s racial vilification and discrimination laws. In the digital and social space, we continued to help drive registrations for the Bridge to Brisbane Marathon with the annual event reaching over 21,000 entries in July. Adding to our big events roster, P4 Group is now also leading the PR and digital marketing charge with Bicycle Queensland on their iconic Brisbane to Gold Coast Cycle Challenge.
Last but certainly not least, we are proud to announce that our team was selected to work on a very important health campaign with The Lung Foundation – watch this space. 2021 is shaping up to be a MASSIVE year for the P4 team and we couldn’t be more excited to get stuck in.