A PR event is all about showcasing your brand to the public and reaching as many people as possible with your brand message. We love working with our clients to bring events to life here at P4 Group, so we’ve pulled together some of our tips and tricks to create a memorable event experience for your guests.
A PR event is all about generating buzz, brand awareness and of course publicity, so developing the perfect guest list is key. Inviting relevant and influential guests who would otherwise engage with your brand and that speak to your key target markets is crucial in ensuring your event is a really valuable exercise. Make sure to invite media contacts that you know are brand aligned and could have a vested interest in the brand, they might even be able to offer some coverage off the back of it!
How you style the space really sets the tone for the entire event, it’s important if you’re launching a new venue that you choose theming that will enhance what your client has already worked so hard on creating, but doesn’t give the public a false reading of what to expect when visiting for themselves. We work with a range of incredible event stylists and they are a key component to ensuring a successful and visually stunning event, be sure to choose a stylist you are familiar with and trust will get the job done well so there’s one less stress on the day of event.
A good run sheet can mean the difference between a well thought-out, expertly timed event and an epic failure. As they say, failing to plan is planning to fail! A run sheet should be highly detailed and cover every element of the event – from supplier arrival times to when guest will arrive, food will be served and speeches will commence. The run sheet is yours, your clients’, and your suppliers’ bible for the night, so make sure you invest the time into it
If you plan to serve food at your event, do it in abundance. It doesn’t matter what type of event you’re hosting, guests always remember the food and you never want a guest to remember that they left hungry. Make sure the team is briefed on how many guests will be in attendance to ensure the kitchen can prepare accordingly, and so that there are enough staff on show to ensure guests are served efficiently. If you’re looking for a more casual vibe, an instagrammable grazing board is a great alternative to roving canapes! HINT: Ensure a good first impression by offering guests a beverage on arrival.
A great way to increase your digital reach is by creating moments that demand to be photographed. Create Instagram-worthy moments through aesthetically pleasing, interactive and high-impact décor like photo walls, unique entertainers and immersive experiences. These not only create great visuals that will inspire guests to share on their social channels, but also enhances their overall experience.
If budget allows, hire a professional photographer to take photos and videos during the event. This also means any footage or photographs you have can be used on your social media channels, or be sent to media that couldn’t attend but might want to publish something post-event. Your guests will also love looking out for pics to share on their socials post-event!
As you can see we love events! If you want to learn more about how to host your own memorable events, reach out to our Communications Director, Laura Carlin: email@example.com
Written by Jacqueline Bojanowski and Ayla Djonlagic