MEET OUR DIRECTORS | LAUREN FAULKNER

P4 Group prides itself on having a highly qualified team of directors comprising our leadership team, with more than 100 years between them. Whether they’re busy working up strategic marketing plans for organisations, creatively executing end to end rebrands or putting together carefully curated public relations tactics that will stand the test of time, we’re taking a weekly deep dive into what makes our talented directors tick.

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Lauren is a passionate PR and Operations professional, armed with more than a decade of industry experience. As a lead strategist and Operations Director at P4 Group, she believes in an always on approach to PR and has an innate interest in the importance of HR and positive culture in the communications industry. As a respected, results driven operator, she has forged strong relationships with some of the nation’s top tier journalists, and leverages her understanding of the Australian media landscape to achieve outstanding results for clients.

What’s your career highlight?

Becoming Operations Director at P4 Group in 2019. This role brings together my two great loves – Public Relations, and people.

What’s your career lowlight?

This could be considered a highlight for some, but I once had to dress up as a human pineapple for a live cross with The Project. Yet another example of how we go above and beyond to get a story across the line.

One piece of advice you’d give to your 21-year-old self?

Good things come to those who hustle.

What’s the biggest project you’ve worked on?

There are two that stick out. One that happens every year is The Sunday Mail Bridge to Brisbane. It also happens to be one of my favourite days of the year! The community spirit, high energy and post-event success feeling is unparalleled. Second to this, it would have to be an event launch that I worked on very early in my career, which involved 800 people, Matt Preston, a Ferrari, and champagne pourers hanging from the ceiling.

What skill would you say is your ‘bread and butter’?

The bread is PR, the butter is relationship building (internally and externally).

What’s the best piece of career advice you’ve ever received, and from who?

“It’s PR, not ER”, from pretty much everyone. As cliché as it is, this saying has gotten me through some challenging situations, particularly early in my career. /p>

What’s P4 Group’s point of difference?

There are two key things. One is our hardworking, talented team that always go above and beyond to achieve results for our clients. The other is our integrated approach that we take into every brief, giving us a unique perspective to tackling clients’ challenges.

Favourite thing about working at P4 Group?

The opportunities to work on a variety of clients with a talented team of practitioners that each bring their own experience and expertise to the table.

To get in touch and find out how our team of skilled Directors can work their magic for your company, product or offering, email sarah@p4.com.au.