MEET OUR DIRECTORS | BEC KOWALD

P4 Group prides itself on having a highly qualified team of directors comprising our leadership team, with more than 100 years between them. In our Director deep dive today, we’re shining the light on Bec Kowald – P4 Group’s Creative Director.

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Bec is P4 Group’s talented Creative Director, with 15 years’ experience in the creative space. elevates large format publications to synergistically match an organisations vision, mission and values. With a knack for keeping projects on time and on budget, Bec leads the creative team at P4 Group, bringing clients visions to life through design, collateral, imagery and video.

What’s your career highlight?

It’s between being the lead designer for the Gold Coast Commonwealth Games in 2018, or for the winning Queens Wharf bid. I’d probably lean ever so slightly toward Queens Wharf, because now I get to see it come to life and tell my son all about it, who was in my belly when I worked on it.

What’s your career lowlight?

When I made the move from my home city of Canberra to Brisbane, I had to do lots of contracting work while I was hunting for full time work. I wasn’t proud of the quality of work I was working on… one job was scanning documents and fixing them up in Photoshop! It wasn’t exactly the work of a designer…

One piece of advice you’d give to your 21-year-old self?

It’s okay to move on to new opportunities. I was brought up to believe you don’t leave your job even if you’re unhappy, but that’s such old school thinking. I think it’s so important to put yourself first and ensure that you’re turning up to work every day as the best person you can be.

What’s the biggest project you’ve worked on?

The Queens Wharf bid. That was an amazing project and really challenged me!

What skill would you say is your ‘bread and butter’?

Creative Direction. I love being given the reins from a client and breathe new life into a brand. I have recently been working with our client, Bohemian Skin to refresh their creative approach and together we have developed a pretty exciting campaign which we are excited to share soon!

What’s the best piece of career advice you’ve ever received, and from who?

Think about three things your old boss didn’t do that you wished they had, and then implement that. That was told to me by an old employer.

What’s P4 Group’s point of difference?

The diversity of the clients we have the pleasure of working on… we really become a part of our clients team, and I love that.

Favourite thing about working at P4 Group?

The team! They’re so amazing and talented, and I find myself blown away by their work in one way or another every single day.

To get in touch and find out how our team of skilled Directors can work their magic for your company, product or offering, email sarah@p4.com.au.