MEET OUR DIRECTORS | NINA ELLINGSEN

P4 Group prides itself on having a highly qualified team of directors comprising our leadership team, with more than 100 years between them. In our Director deep dive today, we’re shining the light on Nina Ellingsen – one of P4 Group’s highly skilled Marketing Communication Directors.

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Nina is one of P4 Group’s Marketing Communication Director, with more than 16 years’ experience. She’s a highly skilled strategic marketer, having undertaken Corporate Communications and Investor Relations for several stock exchange listings, and consulted to the Department of Innovation and Tourism Industry Development on a range of major projects. She also boasts an IAP2 qualification – an essential requirement for effective community and stakeholder engagement. Nina likes to think big, challenge, push boundaries and drive results.

What’s your career highlight?

Besides my time at P4 Group, it would have to be living and working in New York for a year. It was an amazing experience for me, both professionally and personally. I’d be in back to back meetings with the wolves of Wall Street by day, and enjoying all the city had to offer by night.

What’s your career lowlight?

Probably the guilt that comes with being a working mum. I know that guilt is such a wasted emotion, but it’s a daily juggle to make things work. That being said, I get so much fulfillment from my career that I wouldn’t have it any other way.

One piece of advice you’d give to your 21-year-old self?

Keep up the hustle. I often wondered if I would ever regret not backpacking around the world for a few years with my friends after University. Instead, I went straight into full time work and threw everything at it. It meant that I advanced my career pretty quickly and was fortunate enough to set myself up financially sooner. I don’t regret my decision, and I’ve made time for plenty of travel, too!

What’s the biggest project you’ve worked on?

Working on a Government tender for an international consortium to deliver a major infrastructure project is the first that springs to mind. It involved coordinating multiple specialist consultants from across the globe and a team of graphic designers under extreme time pressures to deliver a winning bid. I recall having 2.00am meetings with the client in a hotel lobby, and being in the office until the sun came up one morning. I drove home at 6.00am a few times.

What skill would you say is your ‘bread and butter’?

Marketing strategy. I also love branding and creative projects.

What’s the best piece of career advice you’ve ever received, and from who?

Be prepared and back yourself. Being business partners with Mel for seven years and working together before that, there were a number of times we went up against some pretty fierce competition when pitching for some big projects. Our tactic was to always be prepared and to 100% back ourselves, and that always paid dividends.

What’s P4 Group’s point of difference?

The passion and ideas we bring to projects. We truly invest in our client’s vision and bring the P4 spirit to all that we do to deliver the best outcomes.

Favourite thing about working at P4 Group?

It sounds cliché, but it’s the people and the projects, so the staff and the clients. I love what I do, and coming to work to be surrounded by so many great minds is really fulfilling.

To get in touch and find out how our team of skilled Directors can work their magic for your company, product or offering, email sarah@p4.com.au.