While there’s a lot of uncertainty around in the current environment, one thing is for sure – social media is, again, having its moment in the spotlight… and no, we’re not just talking about TikTok.
According to eMarketer, Facebook saw a 70% increase of usage in the month of March, showcasing just how many people are turning to social media to keep them not only entertained, but informed and connected. People are consuming and engaging with more digital content at the same time than ever, which means one things for brands – you need to create more quality content to break through the noise.
Social content trends can often feel overwhelming, so we’ve broken down five ideas that you should consider incorporating into your brand’s social media strategy:
Your audience is already engaging with their social accounts, so how do you get them to engage with yours? Easy – make it immersive and find a way to get them interacting with your team or your product. Leverage the functionality that platforms have recently introduced to encourage communication, like polls on Instagram or Facebook. The best part? You can use the data received from interactions to benefit your business, or you can simply use it to create content that will entertain or inform your audience even more.
Alternatively, consider doing Live Q&A’s or tutorials on your Instagram stories, or host a live webinar via IGTV. Don’t be afraid to have some fun with it… get your team involved, get your ambassadors involved, the sky is the limit!
At P4 Group, we have launch #AskP4 Live – a weekly webinar that tackles some of the biggest challenges facing Australian businesses. You can find out more and register here:
While everyone is hankering for something to do, there’s no better time to encourage user generated content. From TikTok challenges, Instagram story nomination chains and creative photography competitions, social media is offering the perfect platform for creativity and boredom to meet.
You could encourage your community to take photos or videos of your product in use, in exchange for a prize. Not only are you reaching their network, but you can then use this as content on your own channels.
Another idea is to start a challenge purely for engagement purposes giving consumers with more time on their hands to get involved, and who knows, it could just go viral.
People around the world are confined to the four walls of their homes (unless you’re a Kardashian, in which case you’re confined to the 1,866 walls of your home and 12 walls of your pool house). That means there’s no better time to take them somewhere else using Artificial (AR) or Virtual Reality (VR). Not only will this be appealing to an audience as it allows them a brief period of escapism, but AR and VR are perfect ways to truly showcase what your business or brand is about.
If AR and VR are a little out of your depth right now, consider utilising 360 videos, or even virtual walk-throughs of your product or service, like we did recently for Alondra Residences.
While video might not be the newest social media trend, it’s certainly one of the hottest right now, as it acts as the perfect way to pass the time, break up a WFH day, or the perfect distraction from home schooling the kids for just one minute. Only a small selection of people and brands have the ability and access to equipment to create professionally produced content right now, so it’s the perfect time to experiment without feeling left behind. A short video can go a very long way.
COVID-19 has certainly been an interesting time for influencers. Shutdowns of festivals and other major events have freed up schedules, and brands have begun scrutinising their spend. This has, in turn, made influencers more open to discussions.
The current economy will present a commercial accountability that will see influencers be more flexible and look for creative and engaging ways to add more value to their offerings. If you’ve been thinking about implementing an influencer strategy for your business, now might be the time to open that little black book and start making some calls.