The power of video by Bec Kowald.
If there were a battle between text and video, video would win every single time.
The human brain process images 60,000 times faster than text. So, it shouldn’t be a surprise that vision is one of our most dominate senses, as our brains are constantly transmitting visual messages.
With the rise in smartphones usage, videos have become increasingly more accessible, allowing people to watch, learn and be influenced on the go. It’s not hard to see that video is one of the most versatile and profitable marketing tools out there right now.
The new landscape of content marketing is changing how brands are interacting with their consumers.
Introducing the rise of video content – an effective way to connect with your audience and get your message across. Videos are easy to consume; making them the perfect content for busy people… I mean who has time to read a 300-world blog post, when you can consume the message in an easy to digest video format. All you have to do is sit back, relax and enjoy!
Here are my 4 tips for incorporating video into your marketing strategy:
Content is king: the good news is that your video doesn’t need to be perfect, it’s the content that really matters. Video allows your customers to get a feel for your company’s personality, helping to build long-lasting relationships by providing useful and interesting content, rather than just trying to sell a product or service. So next time you have a difficult concept to explain, why not create a video? Using animated videos can bring concepts to life that text on a screen or live videos can’t.
Make sure your videos are shareable: People are more likely to share content that’s entertaining and evokes emotion compared to fact-based videos. Creating videos that spark an emotional response generates more interest, ultimately increasing your overall engagement, brand awareness and shareability.
Embed videos into your website: Did you know this can help to increase its search rankings? It’s the result of people spending longer on your website engaging with your videos, which signals to Google that your site has good content. Video may not be the cheapest to produce, however, it pays off big time when it comes to returning on investment and search engine optimisation. Don’t forget that optimising your video can earn you extra SEO points as it helps the bots crawl more efficiently through your visual content.
Make sure your video is telling a story: video allows you to take your audience on a journey, your brand story is forever changing and evolving. To ensure that you capture the attention and emotion of your audience, it’s important to master the ‘show don’t tell’ approach. Given the majority of online videos are watched without any sound, it’s crucial to nail the visual elements in order to resonate with your audience.