It’s not only those who are new in business who should put themselves in their customers’ shoes, it’s also those who are smart
The world is changing, fast. How we communicate, consume, make decisions and purchase products and services changes every day. Your clients and customers are your greatest assets and can share a wealth of information to help you grow and improve.
You might talk to them every day but placing some structure around receiving and, most importantly, implementing their feedback can be incredibly valuable.
There are several ways you can do this and as always, the best way depends on your business and customers. It might look like:
- A bi-annual email survey,
- An event,
- In-person surveys,
- Face-to-face meetings.
The most important part? Always thank your customers for their feedback and let them know how and when it’s being implemented.