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P4 GROUP HONOURED AT THE 2018 PRIA NATIONAL GOLDEN TARGET AWARDS
November 4, 2019

 

 

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P4 Group
recognised

at the 2018 PRIA Golden Target Award State Finals

 

After a stellar year of delivering strategic, results-driven campaigns for clients, P4 Group was recognised at the Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) last night, taking out awards in the Major Campaign, Pro Bono Campaign, Integrated Marketing and Communication Campaign and Consumer Campaign categories.

Speaking on the success of the night, P4 Group’s CEO, Adrian Basile, said he was proud of everyone involved in the award-winning campaigns.

“The team at P4 Group continually go above and beyond to deliver results to clients, so it’s no surprise that their hard work was recognised against some very deserving competition at the State GTAs last night,” Mr Basile said.

“From delivering PR for Queensland’s biggest motorsports event (Supercars Vodafone Gold Coast 600), through to implementing a fully-integrated awards program for QBANK, the team has shown outstanding ability to work across an impressive scope of projects.”

The GTAs are the Australian public relations industry’s longest-running and most prestigious Awards for Excellence in PR practice. All entries are assessed by a panel of leading Australian PR practitioners to determine the award winning and highly commended entries in each of the GTA categories.

The Awards

Pro Bono Campaign – Dancing CEOs 2018 (Winner) Major Campaign – Brisbane Festival 2017 (Highly Commended) Integrated Marketing and Communication Campaign – QBANK Everyday Hero Awards (Highly Commended) Consumer Campaign – Supercars Vodafone Gold Coast 600 (Highly Commended)

Each media type has its merits, but they work best when combined! Deciding on what mix will work best for you depends completely on your brand, resources and objectives.

 
 
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