One thing many of us have seen over our years in the biz is that many organisations keep their PR, communications and digital activity separate. Often, they split this activity among separate internal teams, or they work with multiple different agencies.
The thing is, in today’s hyper connected world, all of these things go together like peanut butter and jelly, cheese and wine, Netflix and pizza…you get it!
What many people don’t realise is that when you bring these teams under one roof, you’ve got a force to be reckoned with. Not to mention, you’ll save a heap of time without having to manage multiple suppliers.
With the lines blurring more and more as time goes on, having one multi-disciplinary team working on all your marketing efforts just makes sense. Working with an integrated communications agency has many perks, six of which we have outlined in this blog post.
One team, one dream!
Imagine how much time you would save not having to relay your marketing strategy to your digital agency and vice versa.
In an integrated communications agency, your team will sit in the same office – sometimes even right next to each other – and can have these conversations internally, rather than you having to send multiple emails.
Engaging one team also ensures that you’re exploring all avenues and developing a strategy that sees all marketing channels working together to achieve the same goals.
Expertise and experience
One of the greatest benefits of working with an integrated communications agency is that you have access to a whole pool of industry experts!
We’re a diverse bunch at P4 Group and we often find that at least one of our team members falls into your target market! For this reason, we often hold team brainstorms in the P4 office. This ensures that we draw on each other’s ideas and experience to deliver creative, holistic campaigns.
Time management experts
The mixture of clients that agencies work with means that their team members will often wear many hats…including time management experts! Above everything, a communications professionals’ job should be the perfect combination of relationship building and time management.
At any given time, members of our team are working as an extension of a handful of organisations’ marketing departments. Whether we’re supplying information to a journalist for the next day’s paper, or working with a developer to launch a new website, the staff at any integrated communications agency manage multiple deadlines on a daily basis and get the job done.
Flexible and adaptive
Launching a new product? Need a new logo? Dealing with a crisis? One of the best perks of working with one team is that we can easily shift our focus and adapt to your needs almost instantly.
We are super flexible and understand that no two days are the same, so if we need to pay more attention to a particular element of your communications activity, we’re onto it.
Keeping up with trends
The communications industry is changing so rapidly, and as comms professionals, it’s our job to have our finger on the pulse of emerging trends and events, so you don’t have to!
As a team, we are constantly looking for ways to add value to our clients – not just those that we work on as individuals, but all clients we represent as an agency.
The best of the best
One thing you can always count on when you engage an integrated communications agency is that you will be working with a highly skilled team who will continually strive for the best results across the board.
We love nothing more than concepting creative, multi-faceted ideas that get results across all aspects of communications and smash any KPIs out of the park!
Have you been thinking about engaging an integrated communications agency to handle your business’s comms strategy?
At P4 Group, we are experienced in all facets of communications. Our key services areas are communications, strategic marketing, social media and digital, graphic design and branding, stakeholder management and sponsorship.