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Weekly Wrap

10-14 April – P4 Group

“Success usually comes to those who are too busy to be looking for it.”

Henry David Thoreau

At P4 Group, a short week certainly doesn’t mean reduced output! Here are a handful of highlights as we hopped towards the Easter long weekend.

We heart Green Heart.

We’re excited to welcome a new client to the P4 family – CitySmart; an initiative of Brisbane City Council. CitySmart is currently delivering $25 million worth of projects, with another $290 million in the pipeline, all designed to contribute to Brisbane’s economic growth and reduce our environmental impact. We’ll be managing media relations for the upcoming Green Heart Fair on 4 June; Brisbane’s biggest community and sustainability festival promoting innovative green living in a fun, family-friendly environment. That’s two green-thumbs up from us!

Good habits, Goodlife

We helped long-term client Goodlife Health Clubs keep Australians healthy over the Easter period, with National Personal Training Manager Pete Gleeson sharing with Huffington Post his top tips for getting back on track following the inevitable chocolate-bunny-blowout. Gleeson also provided Now to Love readers with an Easter egg-ucation, revealing how long it really takes to work off those sweet treats. Read at your peril here…

Don’t make me blush…

New to the P4 fold is Australian stationery wunderkindsBlushing Confetti, whose irreverent witticisms and observations make them the stationer of choice for paper-lovers Australia-wide. We absolutely love Blushing Confetti’s new product range and it seems the media does too! Noteworthy editorial hits this past week include Blushing boss Ellen Powell’s inclusion in Smart Company’s Hot 30 under 30 2017, a feature in the new-look Brisbane News, plus a business piece in The Courier-Mail. Keep up to date with Blushing Confetti on Instagram here.

Live Large

We were proud to be part of Australia’s first truly accessible festival over the Easter long weekend, managing media relations for the inaugural Live Large event at Southbank. This fantastic initiative of P4 Group charity partner Choice Passion Life (CPL) garnered great media attention, including three live mentions on Channel 7’s Sunrise, a full page feature in The Sunday Mail’s FactorX, a cover story in City South News, multiple radio interviews including 96five and ABC, plus event listings in all major media outlets. We look forward to seeing this wonderful event grow even larger in the years to come.

Spicers Retreats

If anyone knows how to truly maximise a long weekend, it’s our good friends at Spicers Retreats. We’ve been busily working with the Spicers team on the upcoming opening of their brand new boutique property at Potts Point; as seen in The Australian’s prestige property section here. We look forward to rolling out the official VIP opening event in June – stay tuned for exclusive insights!

And so concludes another weekly wrap! At P4 Group, we are experienced in delivering highly successful integrated communications campaigns that allow our clients to stay ahead of the game and connect and create valuable relationships with their target audiences.


We can help.

Contact our team or call Sarah Broad on 07 3854 1544 for a confidential discussion.