In a recent Sensis report
, it was shown 52% of consumers are more likely to trust a brand if it interacts positively on social media. This means creating a brand experience filled with stuff your followers will appreciate, engage with and react positively to; not purely self-serving content oriented around driving revenue and the hard sell.
Adopt the 80/20 rule: for every post that pushes your business agenda, include four truly social posts that will engage and entertain your audience. Memes, beautiful imagery, aspirational shots, behind-the-scenes, your options are limitless – just keep it natural and allow it for part of your greater brand story.