In the age of social media, hashtags and ‘regrams’ are spread across the Insta-sphere, linking consumers to brands, movements, organisations and individuals.
This brings the relationship between a brand and their consumer closer than ever before – allowing for instant feedback, easily followed trends and accessible insights.
With the roll out of Instagram’s highly controversial (yet now highly celebrated) Stories feature, it was always going to be interesting to see how Snapchat would fare in a world where ephemeral content is being embraced at lightning speed. Many digital marketers were quick to throw in their two cents on the debate, and thankfully most have concluded that both have their place in this world, and for good reason.
In light of this, the term “story” has reinvented itself thanks to social media, whereby today’s generations (namely that of X and Y) are revolutionising what it means to share one’s story, and in doing so, allowing brands to learn how they can tell theirs.
So, where does this leave you? Let’s take a look at how Snapchat and Instagram Stories differ from one another, and how you can ensure you are making the most of them in your Social Media strategy.