Have you ever been scrolling through your Instagram feed, watching a YouTube video, pinning on Pinterest or playing your Snapchat stories to only find a celebrity raving about a new product? Have you then gone and searched/purchased that same product because of their recommendation?
Enter influencer marketing.
Whether it is a face mask, a new dress or a teeth whitening kit, what you are witnessing and taking part in is known as influencer marketing. It’s the word of mouth of the 21st century, and it’s been happening right under your nose.
In a world where conversations are filled with emojis and hours are spent desperately trying to get the perfect ‘oh, what a feeling’ jump for your Boomerang, influencer marketing is becoming increasingly popular. Allowing brands to communicate with their target audience through a third party, the sell feels far more natural and authentic that at times, you hardly even know it is happening.
If you are not already familiar with influencer marketing, then here is a quick rundown of what you need to know and why you need to jump on board. With an ‘always-on’ audience glued to screens, it only make sense for brands to get involved.
The rise of influencer marketing has been rapid and has proven highly successful, with various brands across the world connecting with their target audience through sponsored posts from celebrities and personalities across various social media platforms. Rather than speaking at your consumers, this channel allows you to talk to them by employing individuals who they respect and trust to inform and do the selling in a natural way.
We think it’s safe to say influencer marketing is very powerful and has made a significant dent in marketing and public relations strategies all over the world. However, it is crucial that brands use this channel correctly to reap the rewards.