Our digital guru’s stepped up to the challenge, to generate amazing results for Brisbane Festival’s social pages. Close to 800 pieces of content were created for use across Facebook, Twitter and Instagram, driving 18% of website traffic and encouraging conversion.
Facebook growth alone was up 28% from 2015 and Instagram growth increased by an impressive 174%. April 2016 saw Facebook introduce live streaming, and the P4 team jumped straight on board, carrying out 14 live streams over the course of the festival resulting in 45,712 views. The two most popular streams were with the Blanc de Blanc cast and the Introduction to Brisbane Festival with the festival Artistic Director, David Berthold
The P4 Group team absolutely loved working with the Brisbane Festival team on such an exciting local project. We can’t wait to see what Brisbane Festival has in store for 2017, watch out Brisbane!