Sponsorship is often one of the most misunderstood and poorly utilised weapons in the marketing arsenal. When well planned and executed, it can deliver powerful business, brand building and customer relationship outcomes. P4's sponsorship strategy focuses on the development of long-term sustainable partnerships founded on measurable corporate objectives. We have many years of experience in developing creative and effective partnerships on behalf of sporting bodies, public events, festivals and commercial organisations. P4's consultants are skilled at managing both sides of the sponsorship relationship, from a sponsor and recipient perspective. This provides us with an in-depth understanding of what is needed to create successful partnerships that deliver a measurable return on investment and a win-win situation. The following is a breakdown of the sponsorship services P4 can provide:

Sponsorship Recipients: sponsorship audit and policy development, sponsorship valuation benchmarking, sponsorship sales strategy development, development of sponsorship proposals, sales implementation sponsorship servicing and implementation.

Sponsors: sponsorship portfolio audit, sponsorship policy development, sponsorship strategy, sponsorship leveraging programs, sponsorship evaluation and measurement, commercial advice on sponsorship negotiation and securing.