The licensing of commercial rights to make the most of intellectual property is key to the revenue and brand building activity of sports and entertainment organisations. Equally, the strategic use of brand licensing is increasingly being used to build market share and access new target audiences. P4 has a comprehensive knowledge of licensing consumer brands for promotional and product applications from both a licensee and licensor perspective.

The licensing services P4 can offer include: licensing strategy, brand development and trade marking for licensing applications, contract development, corporate and promotional licensing and business development services, on-site event licensing and royalty reporting.