P4's fundraising strategy division adds a new dimension to the services P4 offers. P4 provides clients with access to professional fundraising, strategic planning and advisory services necessary to drive fundraising campaigns in a world that is becoming increasingly competitive for the fundraising dollar. P4 assists various not-for-profit organisations to raise substantial funds through campaigns (major or minor) that put forward compelling cases for support and relate strongly to donors. The greatest challenge for not-for-profit organisations is developing realistic and sustainable income streams from fundraising campaigns, sponsorship, and other sources. It is often difficult for organisations to establish optimum "development" activities that are cost effective and make the right impact in the community.

The fundraising strategy services P4 can offer include: fundraising audits, fundraising plan development, feasibility research, restructuring and management strategy, planning and executing major fundraising campaigns, recruiting fundraising staff, staff training and mentoring.