Sponsorship
Sponsorship is often one of the most poorly utilised weapons in the marketing arsenal. When well structured and executed, a sponsorship program can provide an alternative channel to speak to consumers and achieve meaningful connections which some other marketing mediums cannot. P4's sponsorship strategy focuses on the development of long-term, sustainable partnerships and includes the following services:
Sponsorship Properties:
- Sponsorship audit and policy development
- Sponsorship valuation benchmarking
- Sponsorship sales strategy development
- Development of sponsorship proposals
- Sales implementation documentation and skills
- Sponsorship servicing and implementation
Sponsors:
- Sponsorship portfolio audit
- Sponsorship policy development
- Sponsorship strategy
- Sponsorship leveraging programs
- Sponsorship evaluation and measurement
- Commercial advice on sponsorship negotiation and securement
P4 has worked with a number of clients on their sponsorship requirements including:
- Brisbane International Film Festival
- Queensland’s 150th Celebrations
- Brisbane City Council
- Toowoomba Carnival of Flowers
- Tourism Queensland
- Suncorp
- Warner Village Theme Parks
- Energex