Sunday Mail Suncorp Bridge to Brisbane
For five years, P4 has been engaged by Queensland Newspapers to generate publicity, drive awareness of and encourage participation in Queensland’s largest community sporting event The Sunday Mail Suncorp Bridge to Brisbane. In 2011, a record number of media clippings were generated with a combined value of more than $1.5 million. These clippings were estimated to reach an audience of around 4 million. The Sunday Mail Suncorp Bridge to Brisbane continues to attract a record number of participants, with over 40,000 in 2011.
