Grill'd
P4 was engaged to assist Grill’d, the healthy burger specialist, enter Queensland after conquering the Victorian market. Since commencing work for Grill'd in February 2008, P4 has secured coverage in every South East Queensland newspaper and lifestyle magazine as well as two television stories and multiple radio interviews. While the focus was on generating coverage that lead to consumer sales, P4 also pursued business, health-related and sponsorship leveraging opportunities. The campaign lead to significant sales increases, with Grill'd continuing to open new stores throughout South-East Queensland. More recently P4 was commissioned to look after the national public relations for Grill’d and has been responsible for securing strong media coverage for Grill’d Australia-wide, with the launch of their Local Matters initiative and the ever popular Grill’d Movember campaign.
