Brisbane International Film Festival
For three years, P4 managed the publicity, marketing, sponsorship and events for the 11-day festival. P4's publicity approach included securing coverage in a range of news, lifestyle, special interest and trade media across TV, print and radio, as well as coordinating media events. P4 also project managed the production of all print collateral, event signage, sponsorship servicing as well as the event management of the Festival launch, Opening Night, Partner functions, Gala screenings and the Festival's free outdoor screening program, BIFF in the Burbs. During P4's tenure with BIFF, the festival achieved year on year growth in attendance, revenue (from ticketing and sponsorship) and continued positive publicity.
