Weekly Wrap 18th September – 24th September


“Doubt kills more dreams than failure ever will.” – Karim Seddiki And just like that we are already halfway through September! Here are a handful of highlights from the past seven days that we’re thrilled to share with you in our weekly wrap. London Grammar hits Brisbane          The incredible London Grammar arrived in town … Continue reading Weekly Wrap 18th September – 24th September

Weekly Wrap 11th September – 17th September


Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett It’s hard to believe we are now officially in the final quarter of 2017 and, despite the speed at which the year is going, our team is continuing to produce incredible results for their clients.  … Continue reading Weekly Wrap 11th September – 17th September

Internships: Why Intern at an Agency?


So you’ve graduated, or about to graduate…congratulations! But your journey is far from over… While your university degree is incredibly important, it’s your industry experience that will give you the upper hand over other candidates applying for graduate roles. As a rapidly expanding agency, we are always scouting for up-and-coming young communications professionals to join … Continue reading Internships: Why Intern at an Agency?

The decline in print media means…what exactly?


There’s no denying that the media landscape has changed dramatically. The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all times…or risk being left … Continue reading The decline in print media means…what exactly?

Weekly Wrap 4th September – 10th September


“Nothing great was ever achieved without enthusiasm” – Ralph Waldo Emerson Lights, camera, action! Last week went by in a flash – check out this summary of everything we got up to in P4 HQ. Brisbane Festival is on! It’s here! It’s finally here! Saturday 9th September marked the official launch of Brisbane Festival and … Continue reading Weekly Wrap 4th September – 10th September

Weekly Wrap 28th August – 3rd September


“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week. Queensland Child Protection Week P4 Group is … Continue reading Weekly Wrap 28th August – 3rd September

Six Perks of Hiring an Integrated Communications Agency


We cannot accomplish all that we need to do without working together – Bill Richardson. One thing many of us have seen over our years in the biz is that many organisations keep their PR, communications and digital activity separate. Often, they split this activity among separate internal teams, or they work with multiple different … Continue reading Six Perks of Hiring an Integrated Communications Agency

Why the best managers mentor, not micromanage – and how to build a workplace of stayers


As someone who’s been in my field for about six years, I’ve experienced the process of working my way up the corporate ladder under several management/mentoring styles, with one type of manager that stands out – the one that empowers you. Some might go as far to say that without acknowledgement for great work, and … Continue reading Why the best managers mentor, not micromanage – and how to build a workplace of stayers

Weekly Wrap 21st August – 27th August


Talent wins games, but teamwork and intelligence wins championships. – Michael Jordan What a week! Here’s what’s happened in the wonderful world of P4 Group during the last week. #BESTTIMEBNE On Sunday August 27, thousands of people took to the streets to enjoy Brisbane’s best fun run! Bridge to Brisbane Day 2017 saw 30,000 participants … Continue reading Weekly Wrap 21st August – 27th August

10 Writing Mistakes to Avoid


In today’s social and digital era, proper spelling, grammar and punctuation in our personal lives has slipped off the radar in place of rapid-fire sharing of content using heavy slang, trending colloquialisms and digital shorthand. But what about in the corporate world? Does it really make much of a difference if something is hyphenated properly … Continue reading 10 Writing Mistakes to Avoid